SOURCE: Aberdeen Group, a Harte-Hanks Company

May 11, 2007 10:43 ET

Technology Increases Gains From Sourcing

Best-in-Class Achieve Sourcing Cost Savings Five Times Higher Than for All Others

BOSTON, MA -- (MARKET WIRE) -- May 11, 2007 -- In the new benchmark report, "The Conundrum of Managing International Telecom Expenses," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found Best-in-Class organizations are two times more likely to monitor their realized cost reduction savings on a monthly basis than all the others. This report highlights areas how Best-in-Class performers are using technology to drive standardization and consistency in how they manage telecom expenses.

"75% of those surveyed respond to the conundrum of international telecom expenses, and they start with sourcing. But we found that enterprises are failing to capture gains from sourcing because they do not have technology to ensure contract compliance. In fact, laggards do not even measure savings from their sourcing initiatives," said Joe Basili, Research Director at Aberdeen Group. The result of failing to implement the right technology comes in 67% of enterprises reporting global application of consistent business accounting rules as the top challenge to managing international expenses.

The survey found that Best-in-Class organizations are two times more likely to monitor their realized cost reduction savings on a monthly basis. The real challenge of managing international telecom costs is addressed by standardizing how expenses are reported and centralizing invoice management for the entire global network.

This report examines how global enterprises are dealing with the issues that arise from currency, language, and local telecom regulations. In addition, this report highlights how deployment of telecom cost management solutions enables Best-in-Class enterprises to achieve sourcing cost savings that are five times higher than for all the others.

Aberdeen Group is pleased to have MDSL and Symphony SMS as sponsors for this report.

To obtain a complimentary copy of the report, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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