March 18, 2015 13:00 ET

Technology Partnership Evolves Digital Rewards for Online Communities

VICTORIA, BRITISH COLUMBIA--(Marketwired - March 18, 2015) - Passenger's FUEL Community Engine is the latest integration for the Giftbit API, bringing greater simplicity, choice, and accountability to community rewards.

Giftbit, a simple, automated provider of digital gift cards for rewards and incentives, announced a new integration partnership this week with Passenger, a leader in private online communities for customer engagement.

"With Passenger, Giftbit has integrated with a leader in online communities to simplify and automate incentives," states Giftbit CEO, Leif Baradoy. "Now, any Passenger customer can connect their Giftbit account to the FUEL Community Engine and immediately send and track incentives. It's seamless and powerful. We're pleased to work with fascinating new technology partners, like Passenger, to create value and increase insights."

Passenger's FUEL Community Engine supports gamification elements for community engagement. Community members earn points by participating in activities and can redeem their points within the FUEL Community Engine for digital gift card rewards powered by Giftbit. Clients control which digital gift card rewards are offered and customize the branding of the emails that deliver the rewards.

On average, 1 in 5 digital gift card rewards are never claimed. The tracking and money-back on unclaimed cards offered by Giftbit provide new insights on recipient behavior, with stronger results and returns for organizations.

According to Thomas Finkle, Passenger CEO, "By integrating Giftbit's rewards platform into our own, we bridge the gap between giving our members a positive experience while also providing value to our clients." He adds, "We believe a member first approach, constant innovation, and ease of use can work together to create an exceptional online community experience for members and clients alike."

About Giftbit

Giftbit-based in San Francisco and Victoria, Canada-is transforming and growing the $6 billion digital gift card industry in North America. Founded in 2012 as Kiind Inc., the company had a simple mission of not charging for gift cards that are not used. With the launch of Giftbit's payment protocol in 2013, integrators quickly began using Giftbit for reasons beyond the simple cost savings.

Giftbit powers custom automations for digital gift card rewards and incentives with a simple yet powerful API. The data returned on user activity, as well as the money-back for unclaimed cards, makes digital gift card rewards and incentives accountable, providing new insights on recipient behavior and greater ROI for reward programs.

About Passenger

Passenger, a leader in private online communities for customer engagement, is committed to helping the world's leading brands connect with their customers to uncover insights, foster innovation and inspire advocacy. Founded in 2006 and based in Los Angeles and New York, Passenger enables brands to connect and communicate with key stakeholders online, on mobile and on social networks.

Passenger combines industry-leading technology with expert community management engagement services to allow brands to connect in real-time with their communities to inform research, product development and marketing decisions. In addition, all the data collected in the FUEL Community Engine is warehoused in a single database with robust analytic capabilities, which provides a holistic view of the community healthy, as well as actionable, member-driven insights.

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