SOURCE: Techs Loanstar, Inc.

October 06, 2010 07:00 ET

Techs Loanstar Announces Update on Subsidiary Contest Partners, Inc.'s Successful Beta Launch for Contest and Initial Marketing Plans

WEST PALM BEACH, FL--(Marketwire - October 6, 2010) -  Techs Loanstar, Inc. (OTCBB: TCLN) ("Techs" or the "Company"), a company in the social network industry thru its wholly owned subsidiary ZenZuu USA, Inc ("ZZUSA"), today announced an update on its wholly owned subsidiary, Contest Partners, Inc.'s ("CPI") first contest "Sexy and the Cyber Slam." The development of the platform that can be used for a variety of contests and marketed to third parties for their use in their respective marketing efforts is complete. The Company recently concluded a successful internal beta test of the contest website developed for its exclusive use and is scheduled to open the contest to the general public later this month. 

The Company has engaged JB Marketing Group (the "Consultants") to assist the Company in the launch of their initial contest. The Consultants will immediately begin preparing the contest website for the launch and for the first contestants to enter. Once completed, there will be grass roots marketing efforts, as well as email campaigns, casting call type initiatives, and radio, print and online advertising programs. The grass roots campaign provided by the Consultants will, among other benefits, allow contestants to immediately post their first video upon entering the contest. Barry Hollander, CFO of Techs, stated, "We appreciate the commitment of our marketing partner in providing the means to allow contestants to record and upload their videos upon onsite registration at a location to be determined thereby giving the contestant's video the immediate potential to go viral. Of course contestants can enter and upload their own videos at anytime." 

"Sexy and the Cyber Slam," targeted to female contestants, 18 years of age and up, will be a daily contest for 100 consecutive days, whereby members' votes will determine the daily winner. All members can vote for one winner each day. The 100 daily winners will be trimmed to the "Final Fifty" via one on one cyber slamming. Contestants will be able to submit photos and videos in hopes of becoming a "daily winner" and eventually one of the "Final Fifty." All members will be allowed to vote for one contestant in each of the fifty pairs over a thirty day period. The "Final Fifty" will then be invited to compete in Las Vegas in a "beauty pageant style" contest. Contestants that finish in the top ten will all receive prizes and the top five finishers will also receive a role in a movie. 

Overall, Techs Loanstar's objective through this and future contests, is to drive membership to its current general social network, For the longer term it is anticipated that "Sexy and Cyber Slam" will develop into its own vertical niche social network by the introduction of additional similar themed contests, thereby increasing its member base and its attractiveness to specific advertisers. In addition, other uniquely themed contests (i.e. best musician, best comedian, weight loss) are being planned for future development. Hollander further stated, "Vertical niche markets are growing rapidly. We anticipate marketers and advertisers to increasingly look to vertical niche sites to target their advertising, and consumers (niche social network members) to connect with others based on similar interests."

About ZenZuu USA, Inc.
ZZUSA, a Nevada Corporation, was formed on June 5, 2009 for the purpose of seeking a business opportunity in the online social network industry. On June 8, 2009 ZZUSA merged (the "ZZP Merger") with ZZPartners, Inc. ("ZZP"), a Nevada corporation, formed in April 2008. ZZP was formed to acquire an exclusive license to use and operate in the United States, the online social database and advertising revenue-share model developed and maintained by ZenZuu, Inc. ("ZZI"), a Nevada corporation. In the ZZP Merger, ZZUSA acquired the license as well as all of the other assets and liabilities of ZZP. 

About Techs Loanstar, Inc.
Techs Loanstar, Inc., a Nevada company, was initially organized to provide loan management service and software for the equity and payday loan industry. Upon completion of the Share Exchange, Techs ceased all operations relating to its historical business and has adopted the business plan of ZZUSA.

The statements included in this press release concerning predictions of economic performance and management's plans and objectives constitute forward-looking statements made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended. These statements involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans" or "expects" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements. Reference is made to the Company's filings with the Securities and Exchange Commission for a more complete discussion of such risks and uncertainties.

Contact Information

  • For Further Information Contact:
    Barry Hollander
    Chief Financial Officer
    (561) 514-9044