March 15, 2005 10:55 ET

TechTarget Partners with ITmedia, Inc., a Softbank Group Company, to Launch TechTarget Japan; TechTarget's Third Asian Licensing Partnership Will Deliver Localized Versions of TechTarget Web Site



MARCH 15, 2005 - 10:55 ET

TechTarget Partners with ITmedia, Inc., a Softbank
Group Company, to Launch TechTarget Japan;
TechTarget's Third Asian Licensing Partnership Will
Deliver Localized Versions of TechTarget Web Site

NEEDHAM, Mass.--(CCNMatthews - Mar 15, 2005) -

Information technology (IT) media company TechTarget announced today
that it has partnered with ITmedia, Inc., a Softbank Group company and
Japan's No. 1 online IT media company, to develop Japanese-language
versions of TechTarget media targeting specific communities of IT

The two companies will launch TechTarget Web sites and magazines to
provide original news and features, expert advice, and highly targeted
e-newsletters to Japanese IT professionals and executives. In a later
phase of the partnership, ITmedia editorial staff will enhance each
property with local content about Japanese IT professionals, vendors and
their products.

Founded in 1999, ITmedia, a Softbank Group company, is the No. 1 online
media company serving the Japanese IT market. Its portfolio of Web sites
features the top destinations for Japanese enterprise IT professionals
seeking news, trends, advice, and expert content to help them do their
jobs. Tokyo-based Softbank Group is a leading company in the broadband
services industry with revenue of $4.9 billion (FY 2003). Softbank Group
is an investor in all areas of broadband, including infrastructure,
e-commerce, e-finance, media and marketing. Softbank Group is also the
majority shareholder in Yahoo! Japan.

TechTarget also announced a reciprocal sales agreement with ITmedia,
which will enable each company to sell advertising on the other's media
properties. The relationship will enable existing TechTarget advertisers
to extend their marketing messages to Japanese IT professionals and
executives, and will allow Japanese companies to use TechTarget's highly
efficient media to reach U.S. and Japan-based IT professionals as they
research technology products and vendors.

"The launch of TechTarget Japan expands TechTarget's international
presence and establishes a strong foundation for our media in a
strategically important global market," said TechTarget CEO Greg
Strakosch. "TechTarget Japan will represent the first truly targeted IT
media for the Japanese enterprise IT market. These properties will bring
the benefits of TechTarget's pioneering business model--targeted media
offering expert content, peer interaction, and in-depth vendor-provided
content--to advertisers looking to reach this dynamic market. We have
found in ITmedia a strategic partner that shares our commitment to
innovation, quality, and client satisfaction."

"We are pleased to be working with TechTarget to bring its targeted
media and ROI-focused IT advertising to the Japanese market," said Atsuo
Fujimura, Chairman of ITmedia. "Both companies share a commitment to
enabling IT marketers to reach targeted communities of IT decision
makers through highly efficient advertising aligned with strong,
independent editorial. The launch of TechTarget Japan will enable us to
establish the most targeted IT media in Japan and build on the
significant leadership position ITmedia holds in the industry."

For more information on international licensing opportunities for
TechTarget media, please contact Susan Odell, vice president of
international licensing, at 011-781-657-1407 or e-mail

About TechTarget

TechTarget, a global information-technology (IT) media company,
publishes integrated media that enable IT marketers to reach targeted
communities of IT professionals and executives in all phases of the
technology decision-making and purchase process. Through its
industry-leading Web sites, magazines and conferences, TechTarget
delivers measurable results that help IT marketers generate qualified
sales leads, shorten sales cycles and grow revenues. Founded in late
1999, TechTarget has won dozens of awards for its innovation and
industry leadership, including more than 25 awards for editorial
excellence in the past three years alone. In 2004, TechTarget was named
to the Inc. 500 list of fastest-growing private companies in the United
States in the company's first year of eligibility. TechTarget's more
than 2,000 advertisers include the leading IT companies in the world,
among them, IBM, Microsoft, HP, Cisco, Oracle, Sun Microsystems, and
Intel. More information about TechTarget is available at


Contact Information