TechTarget

TechTarget

July 19, 2005 04:28 ET

TechTarget Partners with Russia's #1 B-to-B Media Company to Produce Special Publication for Storage-Focused IT Professionals in Russia and CIS

NEEDHAM, Mass.--(CCNMatthews - Jul 19, 2005) -

Data Storage to Ship to 20,000 Storage-focused Subscribers to Groteck's Communications & Technologies Magazine

Information technology (IT) media company TechTarget announced today that it will launch Data Storage, a special supplement to Communications and Technologies magazine, a publication of the Groteck Company, the leading provider of business-to-business media and events in Russia and the Commonwealth of Independent States (CIS). Data Storage will be co-branded with TechTarget's Storage magazine and will feature editorial from Storage, in addition to localized content provided by Groteck's editorial staff. The first issue of Data Storage mails in August to 20,000 Communications & Technologies subscribers who have indicated they hold purchasing and decision-making responsibilities for enterprise data storage technologies.

TechTarget's Storage is the only publication to dedicate its editorial coverage to the goal of providing storage-focused IT professionals with in-depth analysis and forward-looking guidance on managing, storing, networking, and safeguarding the data at the core of large organizations. Communications and Technologies magazine mails six times a year to 50,000 executives, managers and technical experts with responsibility for IT and telecommunications in Russian enterprises.

The agreement with Groteck enables TechTarget to leverage Groteck's extensive reach among more than one million Russian business and IT decision-makers. The no. 1 provider of business-to-business media in Russia, Groteck produces more than 30 business publications, including magazines, buyers' guides, catalogues, and electronic newsletters, and organizes a broad range of IT conferences, seminars, forums and exhibitions.

"No partner is better equipped than Groteck to help TechTarget establish a foothold among Russian and CIS IT decision makers. "said TechTarget CEO Greg Strakosch. "The combination of TechTarget's focused editorial and Groteck's reputation and influence among Russian IT professionals presents advertisers with the best of both worlds: in-depth, targeted editorial that provides a rich context for the messages of IT marketers, and extensive readership across key IT sectors. We look forward to the launch of Data Storage in August and to working with Groteck to develop a full set of integrated media to help Russian IT marketers generate qualified sales leads, shorten sales cycles and grow revenues."

About TechTarget

TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives in all phases of the technology decision-making and purchase process. Through its industry-leading media and events, and its ROI-focused lead-generation and lead-management services, TechTarget helps IT marketers generate qualified sales leads, shorten sales cycles and grow revenues. Founded in late 1999, TechTarget has won dozens of awards for its innovation and industry leadership, including more than 25 awards for editorial excellence in the past three years alone. In 2004, TechTarget was named to the Inc. 500 list of fastest-growing private companies in the United States. TechTarget's more than 2,500 advertisers include the leading IT companies in the world, among them, IBM, Microsoft, HP, Cisco, Oracle, Sun Microsystems, and Intel. More information about TechTarget is available at www.techtarget.com

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