TechTarget

TechTarget

July 25, 2005 04:00 ET

TechTarget to Enter European Market with Launch of TechTarget Spain

NEEDHAM, Mass.--(CCNMatthews - Jul 25, 2005) -

IT Media Company Inks Partnership with Spanish IT Publisher Kunzer International to Create Targeted Web Sites for IT Professionals in Spain and Spanish-speaking Latin America

Information technology (IT) media company TechTarget announced today that it has partnered with Kunzer Ediciones, S.L. (http://www.kunzer.com), Spain's no. 1 IT publisher, to develop Spanish-language versions of TechTarget media targeting specific communities of IT professionals. The two companies will launch TechTarget Web sites to provide original news and features, expert advice, and highly targeted e-newsletters to Spanish-speaking IT professionals and executives. In a later phase of the partnership, Kunzer editorial staff will enhance each property with local content about Spanish and Latin American IT professionals, IT vendors and products.

The deal marks the first European venture for TechTarget, which has launched properties in five Asian countries over the past 15 months.

TechTarget Spain will enable advertisers to reach IT professionals and executives in Spain and Latin America. While Spain has historically lagged its European counterparts in development, a recent growth surge has created a fertile market for providers of enterprise IT products and services. The Latin American IT market is among the fastest-growing sectors of the worldwide IT economy. At 10.6 percent, growth in the Latin American IT market is more than double the 2004 worldwide average of 5 percent.

"The launch of TechTarget Spain will give millions of enterprise IT professionals in Spain and Latin America the information they need to make better IT purchasing decisions, hone IT strategy, and stay up-to-date with trends shaping the IT landscape," said TechTarget CEO Greg Strakosch. "We chose to partner with Kunzer, the top IT publisher in Spain, because of the breadth and depth of its experience in serving this market and its extensive database of qualified Spanish IT professionals. Our partnership with Kunzer will for the first time make the advantages of the most targeted, ROI-focused IT advertising vehicles available to IT marketers looking to reach the growing population of IT professionals in Spain and Spanish-speaking Latin America."

"In Kunzer's 12-plus years of experience in enterprise IT publishing for the Spanish market, we have developed unique insight into the needs of our readers and clients -- Spanish IT professionals and the IT vendors who serve them," said Francisco J. Moreno-Lago Ruiz, Editor, Kunzer Grupo. "Today, these groups face extreme pressure to deliver significant ROI while simultaneously increasing results to meet the demands of the sudden growth in the Spanish and Latin American IT markets. We're proud to be helping IT professionals and marketers accomplish these goals by working with TechTarget, the recognized leader in ROI-focused media innovation, to launch the first network of targeted enterprise IT Web sites for Spain and Latin America."

For more information on international licensing opportunities for TechTarget media, please contact Susan Odell, TechTarget vice president of international, at 011-781-657-1407.

About TechTarget

TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives in all phases of the technology decision-making and purchase process. Through its industry-leading Web sites, magazines and conferences, TechTarget delivers measurable results that help IT marketers generate qualified sales leads, shorten sales cycles and grow revenues. Founded in late 1999, TechTarget was named in 2004 to the Inc. 500 list of fastest-growing private companies in the United States. TechTarget's more than 2,500 advertisers include the leading IT companies in the world, among them, IBM, Microsoft, HP, Cisco, Oracle, Sun Microsystems, and Intel. More information about TechTarget is available at http://www.techtarget.com/.

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