SOURCE: TechValidate

TechValidate

May 20, 2014 08:00 ET

TechValidate Unveils Connector for Oracle Eloqua for Content Marketing Automation

Enables Customers to Embed Third-Party Verified Customer Evidence Assets Into Oracle Eloqua Marketing Campaigns

EMERYVILLE, CA--(Marketwired - May 20, 2014) - TechValidate, a leading automated software platform for the creation of customer evidence content, today announced the availability of the TechValidate Connector for Oracle Eloqua, which enables marketers to easily embed TechValidate-verified customer proof assets like testimonials, charts/graphs, statistics and more directly into Oracle Eloqua campaigns and landing pages. With the TechValidate Connector for Oracle Eloqua, marketers are empowered to leverage a steady stream of credible, highly-targeted customer evidence content for use across marketing campaigns.

The TechValidate Connector for Oracle Eloqua syncs TechValidate content with an Oracle Eloqua environment for a drag-and-drop experience. Customers can choose to sync only campaign-specific assets or their entire TechValidate content library for immediate access to hundreds or thousands of verified customer proof points organized by industry, company size, title/role and more.

"For years, Splunk has looked to TechValidate to provide us with targeted, fact-based content for our marketing and sales efforts," said Steve Sommer, Chief Marketing Officer of Splunk. "As a data-driven company, Splunk has a strong commitment to publicly sharing transparent, verified information about our customers' experiences with our offerings. Being able to leverage such information from TechValidate in a virtually seamless fashion directly from our Oracle Eloqua environment can help us ensure fact-based content is getting in front of the right members of the Splunk community at the right time."

"Every day we meet B2B marketers struggling to bring efficiency and effectiveness to the process of gathering, creating and distributing targeted content," said Brad O'Neill, cofounder and CEO of TechValidate. "We built the Connector for Oracle Eloqua to facilitate a more efficient and effective process for creating and leveraging the content our customers are creating. With 94% of our own customers reporting that TechValidate accelerates the creation of customer content, we're excited to see how marketers leverage this new integration with Oracle Eloqua to gain even more impressive results."

The TechValidate Connector for Oracle Eloqua is available beginning today at no cost. Professional and enterprise customers can get started today by visiting www.techvalidate.com/product or by reviewing the setup documentation.

About TechValidate
Founded in 2007, TechValidate offers an automated software platform for the creation of customer evidence content and third-party validated customer data. TechValidate allows Business to Business (B2B) vendors to boost sales and marketing efficiency by unlocking the high percentage of their customer base that does not participate in traditional customer-referencing activities and automating the creation of credible customer proof content. The TechValidate platform extracts quantifiable operational and financial metrics from customers and then instantly turns that data into usable, third party verified marketing materials. TechValidate customers range from startups to Fortune 50 leaders. Learn more at www.techvalidate.com and view all vendor research in the TechValidate Content Library.

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