SOURCE: ProfitBase AS

Profitbase AS

September 13, 2010 14:32 ET

Tectura and Profitbase Announce a Partnership to Deliver Business Intelligence Solution to Retail Clients

The Solution Empowers Retailers With Rich Business Metrics Out-of-the-Box

SANDNES, NORWAY--(Marketwire - September 13, 2010) -  Profitbase AS, a global technology leader in delivering rapidly deployed business intelligence (BI) and planning solutions, today announced a partnership with Tectura, a worldwide provider of business consulting services, to deliver 360 degree visibility to all aspects of business performance to retail clients worldwide. 

The two companies will deliver the Profitbase Retail BI solution that integrates seamlessly with Microsoft Dynamics™ AX, Microsoft Dynamics AX for Retail, Microsoft Dynamics NAV and LS Retail. The Profitbase Retail BI solution helps retailers improve performance by providing them with a rich set of metrics that enable decision makers to track and optimize financials, vendor, inventory, and store performance.

"With this partnership Tectura and Profitbase are empowering retailers with more insight into their operations than ever before. Retailers will be able to compare the performance of stores and categories, plan more effective promotions, reduce out-of-stock occurrences and improve inventory turns and margins," said Deb Marotta, Tectura's Retail Practice Director. "Combining Tectura's industry expertise with a solution that provides enhanced business insight will deliver new choices and opportunities to our retail clients. Our partnership with Profitbase enhances our strong Microsoft solution offerings and allows Tectura to empower our retail clients to meet consumer demand and drive stronger bottom line results."

The solution delivers actionable performance information to users based on their role in the organization. Store Managers can track sales, promotions, inventory turns, out-of-stock SKUs, and margin by category, department, store clerk and more. Regional or chain sales executives are able to monitor top performing stores, categories and inventory. Category managers can see product line and vendor performance. Regardless of their role, everyone from the CEO to the store manager can monitor performance anytime, anywhere. Using a browser and role-based self-service BI interface, users are able to sort, filter and drill to detail to root out problems and solve them quickly.

Profitbase Retail BI solutions are quickly deployed using Profitbase Studio, a data warehouse deployment acceleration tool that is used to create, manage and deploy their out-of-the-box retail business and data source connector templates. The retail business templates capture standard retail metrics and key performance indicators based on the NRF's Association for Retail Technology Standards (ARTS) data standard. Connector templates enable quick connection and data retrieval from many of the most popular ERP and POS systems, including the Microsoft Dynamics AX and AX for Retail, Microsoft Dynamics NAV and LS Retail NAV. 

The Profitbase solution is built on Microsoft SQL Server 2005/2008 and delivers performance information to scorecard, dashboard, and reporting systems, like Microsoft SharePoint.

"We are very pleased to announce this partnership with Tectura. Business Intelligence is a top priority for retailers right now, so the combination of Tectura with their global reach and retail capabilities and the Profitbase Retail BI solution, brings to retailers around the world a proven cost-effective solution with high value and low risk," notes Arne Økland, CEO of Profitbase AS.

About Tectura Corporation

Tectura is a worldwide provider of business consulting services delivering exceptional service and sustainable value through consulting, software and IT implementation. Our diverse clientele includes mid-sized companies and larger enterprises.

With team members in 20+ countries, Tectura applies its industry knowledge and best practices philosophy to provide Microsoft Dynamics® ERP, CRM and technology solutions throughout the Americas, EMEA, and Asia Pacific. A Microsoft Gold Certified Partner, we maximize our vast technology resources and deep Microsoft expertise to deliver increased efficiency, project acceleration and a competitive edge. Learn more at

About Profitbase

Profitbase, a Microsoft Gold Certified Partner, is a technology leader in delivering rapidly deployed business intelligence (BI) and planning solutions to retailers, manufacturers, healthcare providers, and many other markets throughout the world. Their solutions deliver a rich set of metrics and key performance indicators that empower decision makers with the information they need to easily monitor and optimize their operations. Profitbase solutions are quickly deployed using their software tools and out-of-the-box templates enabling project deployment times, cost and risk to be significantly reduced. Learn more at

Profitbase is a trademark of Profitbase AS. All other company, product or service names used herein are trademarks of their respective owners.

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