September 13, 2011 12:52 ET

Ted Hellard of Critical Mass is New Managing Partner at zu

SASKATOON, SASKATCHEWAN--(Marketwire - Sept. 13, 2011) -

Editor's Note: There is a photo associated with this release.

Ted Hellard, of interactive agency giant Critical Mass in Calgary, AB, has joined Saskatoon's interactive agency, zu (www.zu.com), as Managing Partner.

Ted is the founder and former CEO of Critical Mass (www.criticalmass.com), one of the largest and most successful digital agencies on the globe. He has worked with some of the world's largest brands and was the strategic online force behind websites that included Mercedes-Benz USA, Nike, Proctor & Gamble and NASA. Ted stepped down as the CEO of Critical Mass in 2004 to take on the role of CEO for the Calgary Stampeders until last year. Now, Ted is turning his attention to the digital space again, and he is excited about new technologies in the field.

"The technical knowledge that zu brings to the table was a major factor in the decision. The digital world has become a very fascinating place in which to develop consumer and personal communication opportunities. This is a great opportunity to build on zu's strong technical and creative base and merge the two strengths for a more comprehensive international vision."
– Ted Hellard, incoming Managing Partner, zu

Ted will play a key role in driving zu to leading-edge digital development—creatively, operationally and strategically—and in helping zu grow its client base while ensuring that existing clients receive even better service. He will be working with executive team members CEO Ryan Lejbak, President and Chief Strategy Officer Tony Zuck and COO JL Schmidt.

"By bringing in Ted as a managing partner, we also bring on board his business acumen and international recognition. We look forward to using some of Ted's ideas and our talented staff to produce some amazing websites, web apps and mobile apps. Our message to the digital world, basically, is that we are open to partnerships."
– Tony Zuck, President & CSO, zu.

zu is a sixteen-year-old, 50-person digital agency located in Saskatoon, Saskatchewan, that specializes in strategy, design and development for web and mobile applications.

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20110913-913zu_tedb.jpg

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