SOURCE: Industrial Info Resources

Industrial Info Resources

March 10, 2015 06:00 ET

Tee It Up With Hispanic Business Leaders in San Antonio March 31, an Industrial Info News Alert

SUGAR LAND, TX--(Marketwired - Mar 10, 2015) - Written by John Egan for Industrial Info Resources (Sugar Land, Texas) -- Golf and business are a natural networking fit, and more than a few business endeavors have been initiated while walking the fairways. On March 31, business leaders will tee it up at the 4th Annual National Charity Open golf tournament at the AT&T Canyon Course at TPC San Antonio, Texas. Sponsored by the San Antonio chapter of the National Society of Hispanic MBAs (NSHMBA), the tournament begins at 1 p.m. in a scramble format.

"Our goal at this charity event is to have fun, network, and raise as much as $20,000 for scholarships to support Hispanic business students at the collegiate and graduate levels," said Leonardo Giron, president of the San Antonio chapter of NSHMBA. "This is our fourth year holding this event, and the event continues to grow. Our goal is to double last year's participation, and so far, registrations are trending in the right direction. We're really pleased that IIR Energy is this year's title sponsor for the tournament."

Several sponsorships are still available, including Platinum Level ($6,000), Gold Level ($4,500) and Individual Sponsor ($250). Companies can register a foursome for $600 or sponsor a hole for $300. Click here to register for the tournament or find out more about the March 31 event.

There's more at stake than birdies, pars or bogeys at the golf event. Giron noted that Hispanic MBAs are increasingly in demand as Hispanics become a majority in U.S. cities and even regions.

"San Antonio already is a 'minority majority' city, as is Los Angeles and Miami," he said. "Phoenix and Chicago are well on their way to becoming 'minority majority' cities. As cities and regions become more diverse, it's important for businesses to be able to connect with customers and prospective customers using their language preferences and cultural backgrounds."

In the San Antonio market, Giron said there is keen competition for Hispanic MBAs. Beyond San Antonio, he added, because Texas borders Mexico, the Lone Star State is experiencing a strong growth in demand for well-educated young Hispanic business professionals.

"A diverse talent pool can help companies identify and capture market opportunities that less-diverse competitors miss," Giron said. "Companies lacking a diverse talent pool will watch as their competitors lock up that business."

Paul Copello, president of IIR Energy, has seen first-hand the benefits of accessing new markets with skilled professionals proficient in local language and local culture. "Our parent company, Industrial Info Resources, has opened offices in nine countries around the world," he noted. "Being effective in Cordoba, Argentina, as well as our other overseas offices, requires us to hire people who speak the local languages as well as understand the local culture -- including the way business is done there. We're pleased to sponsor NSHMBA's golf tournament because we understand the importance of communicating in-language and operating in-culture."

Giron observed: "My company, Tesoro Corporation (NYSE:TSO) (San Antonio, Texas), as well as San Antonio business leaders like Valero Energy Corporation (NYSE:VLO) (San Antonio, Texas), NuStar Energy LP (NYSE:NS) (San Antonio, Texas), USAA (San Antonio, Texas) and CPS Energy (San Antonio, Texas), among others, all are looking to hire more Hispanic MBAs. Our market demographics are changing. Businesses need to broaden their talent pool if they are to operate effectively in today's more diverse market."

Governments and companies across Latin America have scheduled more than $100 billion of capital projects in the Oil & Gas, Metals & Minerals, Petroleum Refining, Chemical Processing and Power industries. Giron said he was aware of one company that missed out on a large project in Panama because it lacked executives who were fluent in Spanish and were familiar with Panamanian culture.

"The intricacies of a local culture and the ins and outs of the way business is transacted are no less important than language skills," Giron noted.

Giron said when energy companies consider the historic market reforms under way in Mexico alone -- for both the Oil & Gas and Power industries -- it's clear they need Hispanic MBAs to compete effectively for a slice of the tens of billions of dollars of investment planned for the next decade in that country.


Founded in 1988, the National Society of Hispanic MBAs works to advance collegiate and graduate business study for Hispanic students. NSHMBA is the premier organization for Hispanic business professionals. It empowers individuals to achieve their fullest educational, economic and social potential, and make a difference by driving high-performing culture in its chapters, partners and communities. With more than 40,000 members across 23 chapters, NSHMBA is a non-profit charitable organization.

About IIR Energy

A unit of Industrial Info Resources (IIR), IIR Energy is the leading provider of supply-side market intelligence for the energy market, including Electric Power Generation; Oil & Gas Storage, Transmission and Production; Alternative Fuels, such as biodiesel, ethanol, and coal gasification; and the Petroleum Refining industries. IIR Energy provides time-sensitive, critical market information that enables asset owners, developers, regulators, and financial & physical participants to enhance their trading strategies and minimize market risk.

About Industrial Info

Industrial Info Resources (IIR), with global headquarters in Sugar Land, Texas, three offices in North America and 10 international offices, is the leading provider of global market intelligence specializing in the industrial process, heavy manufacturing and energy markets. Industrial Info's quality-assurance philosophy, the Living Forward Reporting Principle™, provides up-to-the-minute intelligence on what's happening now, while constantly keeping track of future opportunities. To contact an office in your area, visit the "Contact Us" page.

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