SOURCE: Europa Sports Products

Europa Sports Products

December 20, 2011 10:00 ET

Teen Mountain Climber Phenomenon Jordan Romero Joins NOW Energy Bar as Newest Member of Team NOW

CHARLOTTE, NC--(Marketwire - Dec 20, 2011) - NOW Energy Bar announces the addition of teen mountain climber Jordan Romero to its growing roster of NOW athletes. Jordan is the first mountain climber to join Team NOW which is comprised of pro athletes from multiple sports including cycling, running, mountain biking, BMX riding, surfing and triathlon.

"I could not be more proud of being partnered up with NOW Energy Bar," stated Jordan. "I rarely find something I like. I love the bars! They are totally unique and the Manuka Honey is out of this world."

As the youngest person ever to climb Mt. Everest (age 13) and Mt. Kilimanjaro (age 10), Jordan and his team are the ultimate representation of the NOW Energy Bar philosophy of "No Opportunity Wasted." Continuing on that principle, Jordan has become an advocate for inspiring kids to set goals for themselves and make a plan of action to achieve them. Setting his goal of climbing the seven summits at age nine, Jordan coined the phrase "Find your own Everest" to motivate kids and adults to live life to the fullest.

Having already climbed six of the seven tallest summits in the world, Jordan and his team are currently en route to conquer their seventh summit, Mt. Vinson in Antarctica. Team Jordan is expected to reach the Mt. Vinson summit sometime from December 18-26 depending on weather conditions. To track their progress and updates visit

NOW Energy Bars are all-natural, certified gluten-free and have an ideal 4:1 carb to protein ratio to fuel and maintain energy levels during any endurance activity. Unlike your average energy bar, NOW bars contain white chia seeds and are the only US marketed bar made with New Zealand's potent Manuka Honey which helps boost the immune system with its inherent medicinal properties. Available in two flavors, Peanut & Carmel and Nut- Free/Peanut-Free Honeycomb with Chia & Raisin, NOW Energy Bar is the perfect addition to any sports nutrition routine. NOW Energy Bar is exclusively distributed by Europa Sports Products. To find your nearest NOW Energy Bar retail locations visit our store locator on

Contact Information

  • Media Contact:
    Devon Bjorklund
    Europa Sports Products
    Email Contact