SOURCE: The Keep A Breast Foundation

April 11, 2007 18:00 ET

Teens Chronicle Personal Experiences With Breast Cancer at Warped Tour 2007

The Keep A Breast Foundation Launches "This Is My Story" Campaign

SAN DIEGO, CA -- (MARKET WIRE) -- April 11, 2007 -- The Keep A Breast Foundation kicks off the second year of the "This Is My Story" campaign at the Girlz Garage during the VANS WARPED TOUR® 2007. Launching on June 29 in Pomona, Keep A Breast will be taking breast cancer awareness to young music fans across America, encouraging them to chronicle their personal experiences with breast cancer in the "This Is My Story" handmade journal.

"I checked out the Keep A Breast booth at the Vans Warped Tour last year in Ventura, California, not knowing that one month later I would discover a lump in my right breast. Thanks for spreading the awareness of breast cancer... no one is too young to get it," says Irene Hernandez (Port Hueneme, CA).

This campaign directly impacts teens in each city visited on the tour, providing a space to share their stories and helping to reduce the fear and mystery surrounding breast cancer. "We wanted to give a voice to today's youth and offer them an outlet to show how breast cancer has affected their lives -- whether it's by a mother, aunt, sister or friend -- and connect with others who have been affected in the same way," says Shaney Jo Darden, founder of Keep A Breast.

Keep A Breast will be located in the Girlz Garage where tour goers can stop by and make an entry in the "This Is My Story" handmade journal, see the official signature casts of musicians including Gym Class Heroes and Joan Jett, purchase exclusive Keep A Breast "Boobies!" t-shirts and Punker Packs or make a donation to the Keep a Breast Youth Awareness Program. In addition to the handmade journal, Keep A Breast will film "This Is My Story" testimonies at several stops along the tour in an effort to capture a range of experiences from kids to band members.

Editor's Note: Contact Connie Wong at (760) 943-2333 for a preview video of "This Is My Story" campaign, directed by Carol Martori, featuring Buddy Nielsen from Senses Fail, Mike Pedicone from The Bled, Bobby Alt from Street Drum Corps and Jake from the Casualities. Photos and interviews also available upon request.

About Keep A Breast:

The Keep A Breast Foundation is a nonprofit breast cancer awareness organization that creates one-of-a-kind plaster casts of the female torso, which are customized by fine artists and auctioned to raise funds for breast cancer research, treatment and support programs. Combining sculpture, philanthropy, and symbolic artistry, Keep A Breast's goal is to bring a fresh perspective to this important cause in a way that is relevant and inspiring to today's youth. Founded by Shaney Jo Darden and Mona Mukherjea-Gherig in 2000, Keep A Breast has traveled across the globe and staged events in France, Germany, New York, San Francisco, Hawaii, and more. Over $150,000 has been raised on behalf of Young Survival Coalition, Susan G. Komen Foundation, The Breast Cancer Fund, Asha-Killgallen Fund, Kapiolanni Breast Center, and Europadonna. Founder Shaney Jo Darden was honored with the 2006 Yoplait Champions Award for the organization's innovative efforts in fighting breast cancer. For more information, visit

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