SOURCE: Dr. Bloom, Inc.

April 16, 2008 08:00 ET

Teething Tots Chew Their Way to Charity With Starlight Starbright Children's Foundation

Dr. Bloom, Inc. Announces Charitable Alliance With Starlight Encouraging Moms Everywhere to Be Fashionably Philanthropic by Purchasing Dr. Bloom's Chewable Jewels™

LOS ANGELES, CA--(Marketwire - April 16, 2008) - Dr. Bloom, Inc., creator and manufacturer of Dr. Bloom's Chewable Jewels™ announced today a newly formed charitable alliance with Starlight. For every plum piece retail item sold via the company website, $1.00 will be donated to the charitable foundation. Additionally, Dr. Bloom, Inc. has committed to a minimum donation of $5,000 and several in-kind donations over the course of one year in exchange for promotion through Starlight newsletters and various marketing materials.

"Starlight is delighted at the enthusiasm that the team at Chewable Jewels has shown already," said Paula Van Ness, CEO of Starlight. "Not only does Chewable Jewels have a product line that Starlight is proud to support, but we are confident that their hearts are in the right place. Their team understands our mission and wants to do all they can to improve the quality of life for the entire family of seriously ill children."

Co-founder of Dr. Bloom, Inc. and creator of the product, dentist Dr. Helen Bloom Smith (DMD), added: "this is a great chance for us to give moms everywhere the opportunity to be fashionable and philanthropic at the same time!"

In celebration of the partnership, Dr. Bloom, Inc. will participate in the upcoming Starlight "Mother Daughter Day of Beauty" in May. All guests will receive complimentary bracelets from Dr. Bloom, Inc. and the company will have the opportunity to preview their 2008 jewelry line throughout the event.

About Dr. Bloom, Inc.

Dr. Bloom, Inc. (www.chewablejewels.com) was founded in 2003 by female entrepreneurs Dr. Helen Bloom Smith, DMD, Joy Bloom Wright, and Mary Wheeler Settlemeir. The company conceptualized and manufactured the original teething and nursing jewelry known today as Dr. Bloom's Chewable Jewels™. All products are: made from FDA approved materials; phthalate free; waterproof and dishwasher-durable.

About Starlight

For 25 years, Starlight Starbright Children's Foundation has dedicated itself to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight's programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit http://www.starlight.org.

Contact Information

  • Contact:
    Rebekah Iliff
    Smart Girls Consulting
    Phone 310-770-8338
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