SOURCE: Teforia

November 30, 2016 07:30 ET

Teforia Celebrates the Holiday Season with General Availability Release

Bring Home Tea Like You've Never Tasted Before with Teforia's Intelligent Tea Infuser

MOUNTAIN VIEW, CA--(Marketwired - Nov 30, 2016) - Teforia, maker of the first-of-its-kind intelligent tea infuser, announced general availability today, welcoming new product orders on Teforia.com, Amazon.com and Williams-Sonoma.com. The announcement comes just in time for the holiday shopping season and hot on the heels of $12 million in recent funding from Translink Capital, Upfront Ventures, Lemnos Labs and more. Customers can place orders online to secure infusers in time for the holidays if they hurry; there are limited quantities available at this time.

Although 800 million servings of tea are consumed a week across the U.S., American tea rituals -- using simple bagged tea and hot water -- have lacked the innovation needed to bring out tea's true potential. Teforia raises the bar for tea lovers with its proprietary Selective Infusion Process (SIPS™) technology. SIPS™ understands that the tea leaf is an incredibly complex ingredient with more than 200 major chemical counts that impact flavor, aroma and texture to the palate. SIPS™ targets and extracts the specific desired sets of chemical compounds of a particular tea while suppressing the extraction of undesired compounds like bitterness and astringency. The final result unlocks 100 percent of the flavor potential of each tea leaf -- It's tea like you've never tasted before.

"Launching Teforia has been a long-time dream of mine, from its initial inception to this very day, but this is just the first step," said Allen Han, CEO and founder of Teforia. "We're excited to deliver on our vision, from bringing small-scale, quality loose-leaf teas from all around the world to a bigger audience of tea aficionados, to introducing novice tea drinkers to the first innovation in tea in over 100 years. Our goal is to always bring the most delicious experience possible to our customers."

The Teforia infuser was designed to help tea drinkers make the most of their daily cup by creating a completely immersive experience that engages all of the senses. Teforia works with tea masters and growers on recipes that are the foundation of Teforia's innovative SIPS™ technology. Each recipe is varietal specific and knows the exact time, temperature and amount of water needed to bring out complex layers of flavor and aroma for a perfect cup of tea. These recipes can be personalized through the Teforia companion app -- with new features slated for early next year -- allowing users to adjust caffeine and antioxidant levels and fine tune flavor preferences.

Since starting the external Tastemaker beta testing program of Teforia in August, over 10,000 carafes of tea have been crafted with the Teforia.

"The Teforia machine for tea is what an amazing espresso machine and grinder can be for a mind-blowing espresso pull," said Tastemaker Braden R. Williams. "My biggest wake-up with this machine was when I did a side-by-side comparison with a basic tea ball infuser, a gaiwan [traditional Chinese infusion tool], and a Teforia carafe using a spring 2016 dan cong oolong. The two biggest differences for me were mouthfeel (Tea from the Teforia machine has a much softer mouthfeel.) and body of the liquor (It is much fuller, with more flavors than just the gaiwan.). The tea ball infuser was the worst by far, only extracting a subset of flavors that made this tea taste thin. If you are passionate about tea, this machine is for you!"

For more information on Teforia, please visit www.Teforia.com.

About Teforia
Teforia blends the ancient tradition of tea with first-of-its-kind technology into a sensory experience for the modern world. The company's flagship product, Teforia, is the first machine-learning tea infusion device that infuses the best cup of tea you've ever had automatically, with the tap of a finger. Part companion and part guide, Teforia helps you discover, enjoy and journey into the world of authentic and exceptional tea, all tailored to your own preferences. Led by founder & CEO Allen Han, Teforia was founded in 2014 and is headquartered in Mountain View, California. For more information, please visit: www.teforia.com.

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