SOURCE: World Sports Marketing

July 09, 2007 08:30 ET

TelcoBlue, Inc. Changes Name to World Sports Marketing

LEXINGTON, KY--(Marketwire - July 9, 2007) - TelcoBlue, Inc. (PINKSHEETS: TBLU) is pleased to announce that as of July 9, 2007 the Company has changed its name to World Sports Marketing. The name change is to better reflect the Company's focus on the promotion of professional and amateur athletes through special events, merchandising, and sports-related memorabilia. The Company is expected to receive approval from NASDAQ to change its symbol and Cusip number within the next several weeks.

World Sports Marketing's mission will be to promote and develop programs for professional, recreational, and amateur athletes in all sports leagues. The Company provides services such as organizing special events and has an e-commerce Web site under development for the merchandising of sports-related memorabilia. World Sports Marketing produces photo packaging products for use in professional and amateur sports, team and individual photos.

"We feel the Company's new name better reflects our corporate mission to develop programs that will help athletes in all leagues, professional as well as amateur," stated Brandon Turek, a spokesman for World Sports Marketing, Inc.

Recently, TelcoBlue, Inc. acquired 100 percent of the assets of World Sports Marketing, a privately held Company with an established business of producing photo packaging products for use in professional and amateur sports.

About World Sports Marketing:

World Sports Marketing works with professional athletes who have played for the NFL, NBA, and MLB, as well as other major and minor league sports teams, to provide several different services including organizing special events such as memorabilia signings, as well as photo sessions.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts, contained in this release which are not historical facts may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the Company's products and services, the availability to the Company of adequate financing to support its anticipated activities, the ability of the Company to generate cash flow from operations and the ability of the Company to manage its operations.

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