SOURCE: Telcordia

April 28, 2009 12:07 ET

Telcordia Showcases the Future of Mobile Marketing

Management World 2009 Content Encounter Sponsored by Verizon Features Industry Leading Companies Microsoft, Subex, Tribold and Telcordia

PISCATAWAY, NJ--(Marketwire - April 28, 2009) - Telcordia, a global leader in the development of IP, wireline, and mobile telecommunications software and services, will demonstrate how communication service providers (CSPs) and media industries can find new ways to create, deliver and monetize digital media services during the TM Forum's Management World 2009 Content Encounter. Part of the Forumville showcase at Management World 2009 -- held May 4-8 in Nice, France -- Content Encounter 4 establishes best practices and standards for the delivery of digital media services.

The Content Encounter brings industry leaders together for discussions, debates and demonstrations on how CSPs can create and deliver profitable services across the value chain. The solutions showcase how to drive new revenues, increase customer care, and reduce operating costs -- critical business priorities for CSPs worldwide. This edition of the Content Encounter examines the business models that are required to enable the network to deliver an effective and relevant advertising channel while extending control and privacy to the consumer.

"The Content Encounter leverages the expertise of industry leaders to establish global standards and processes with an eye on accelerating advanced service rollout and profitability for operators," said Mike Wojcik, President, Service Delivery Solutions, Telcordia. "TM Forum addresses some of the biggest challenges facing the industry, and Content Encounter provides real-life examples of how CSPs can monetize content by leveraging a converged communications platform to deliver relevant marketing and advertising collateral to end-users."

Clearly, voice and SMS revenue is declining and data has not filled the hole. While advertising has the promise to be a rich source of revenue, operators struggle to deliver it effectively and efficiently in a way that protects customers from spam and addresses privacy concerns. Content Encounter provides the framework that enables CSPs to collaborate with other members of the digital media value chain to deliver content and advertising in practice.

Telcordia's contribution to the Content Encounter is built on the interactive capability of its multi-award winning existing solutions including Telcordia® Real-Time Charging and Telcordia® Real-Time Policy. Telcordia Real-Time Charging is a flexible online charging and policy-control solution that enables competitive differentiation, new business models and rapid time-to-market for CSPs when deploying mobile, converged and interactive services. Telcordia Real-Time Charging has achieved outstanding price performance, flexibility and scalability from its market introduction in developed and in hyper-growth developing markets.

Telcordia Real-Time Policy allows CSPs to put the customer at the center of the user experience, creating service environments that are tailored to their individual needs. Specifically designed to support a user-focused interactive services vision, Telcordia Real-Time Policy is ideal for the types of services that are part of the Content Encounter vision.

For more information on Telcordia's products and solutions visit www.telcordia.com. Also, be sure to listen to Telcordia's latest podcasts at www.telcordia.com/podcasts/index.html.

About Telcordia

Telcordia, a global leader in the development of fixed, mobile and broadband communications software and services, enables Communications Service Providers (CSPs), enterprises, suppliers and government entities to successfully deploy innovative and advanced services in the new era of services-dominated communications. With its innovation, experience, and reach, Telcordia has the elements to deliver the communications software and services that help our clients realize operational efficiencies, drive revenue, and maintain a competitive edge. Telcordia is headquartered in Piscataway, N.J., with offices throughout North America, Europe, Asia, Central and Latin America. (www.telcordia.com)

Contact Information

  • Contact:
    Sharon Oddy
    Telcordia Technologies, Inc.
    (732) 699-4203
    Email Contact

    Kirsten Woodard or Yasmin Ezaby
    GRC for Telcordia
    +1 949-608-0276
    Email Contact