MIDDLEBROOK, VA--(Marketwired - Jun 5, 2013) - For the first time at Telecom Exchange, Jaymie Scotto & Associates (JSA) is proud to partner with Monaco Lange to offer the CMO Summit in a private room off the Cipriani Wall Street balcony at Telecom Exchange East, June 26, NYC. Marketing executives may select one of three 1-hour sessions of face-to-face time with Monaco Lange Partner and Brand Coach Greg Monaco to help hone in on a message or story that will help stand out in the marketplace.
"Most companies in telecom are product-focused, they sell the hardware, the software, the services. My hope is to shift thinking to understand that selling goes beyond product, and more about company storytelling," Monaco states about Telecom Exchange.
Monaco Lange, which has clients including Inteliquent, Circle K, Girl Scouts of the USA and BASF, specializes in strategic, creative and tactical branding. Marketing executives of the telecom community can choose from one of the three 1-hour coaching sessions, noon, 1 p.m. or 2 p.m., for a 10-person branding workshop in the upstairs mezzanine. Each session is limited to 10 seats, to ensure a high level of personal attention and focus on your company's brand objectives.
"We are honored to bring the CMO Summit to our bi-annual networking events, Telecom Exchange," continues Jaymie Scotto Cutaia, CEO of Jaymie Scotto & Associates. "Monaco Lange has been our JSA branding partner of choice for several years and it's an honor to bring Greg's branding expertise to our telecom community. To marry a strong brand with industry innovation and outbound and inbound communications is a winning combination for telecom companies."
CMO Summit Session attendees will discuss how to:
- Understand brand as story, and the power within it
- Become clear on how stories provide direct access to the parts of the brain built for recall
- Define your unique story and persona/business brand
- Present your story (and/or pitch) with new clarity and confidence
- Align your story with core values and vision
To reserve one of the limited seats at the CMO Summit table, email: info@thetelecomexchange.com.
About Monaco Lange
Monaco Lange builds brands that move people into action. The New York-based branding firm integrates market research, strategy, psychology and creative to tell more compelling and captivating brand stories. The agency extends these brand stories across coordinated marketing tactics, including ad campaigns, websites, social media programs and print materials.
The team members are creative problem solvers and have spent their careers building both large and small brands globally and locally. Their goal is to help you captivate and inspire your customers through imaginative storytelling, inciting action and creating results. In addition to Girl Scouts, Monaco Lange has done work for clients such as, Yahoo!, British Airways, Hilton, BASF and Circle K. Here is a larger list of Monaco Lange's clients: http://www.monacolange.com/clientcases
Monaco Lange
153 West 27th Street, Suite 702, New York, NY 10001 www.monacolange.com
212.624.5864
About Jaymie Scotto & Associates (JSA)
Jaymie Scotto & Associates (JSA) is the preeminent marketing, public relations, and event-planning firm serving the telecommunications industry. JSA offers industry recognized, full-service communications with measurable return on investment.
As the first PR firm dedicated solely to telecom, JSA provides clients with critical industry perspective and visibility. Our innovative tools, expert team and established relationships within the industry ensure the finest services available while being mindful of budget. Our clients enjoy insider-only event management and networking opportunities, including JSA's industry events, Telecom Exchange and Telecom One-on-One. We also feature client and marketplace news within our virtual newsroom for telecom professionals, JSA TV; within our video newsletter, Telecom News & Trends; and on our industry-leading blog, Telecom News Now. To learn more about how JSA can elevate your brand, visit www.jaymiescotto.com.
Contact Information:
For media enquiries, please contact:
Jaymie Scotto & Associates
+1 866.695.3629