July 09, 2007 10:34 ET

Telecom and Sales Leader Joe Soto Joins Wi-Fi TV as Global V.P. to Help Grow Revenue and Audience

Success in Telephony, Training and Sales Combine With World Vision for Wi-Fi TV's Social Internet TV

NEWPORT BEACH, CA--(Marketwire - July 9, 2007) - Wi-Fi TV Inc. (PINKSHEETS: WTVI) announced today that Joe Soto has been recruited as Vice President, Global Operations, and is relocating in order to be based full-time and exclusively from the new Wi-Fi TV corporate headquarters in Newport Beach, CA, effective July 25th.

"With the goal in mind of immediately growing sales and profitability, I intend to help put Wi-Fi TV™ on the map globally as the world leader in Social Internet TV™. People of all ages will join Wi-Fi TV for free for the dynamic membership experience, and businesses have the open window of opportunity right now to affordably have their internet TV stations and their brand in front of this captive audience," said Mr. Soto.

Wi-Fi TV Plan for 2007:

"The rest of 2007 will include the launch of an amazing new Wi-Fi TV web site design with enhanced functionality, and the introduction of Wi-Fi TV to the consumer, business and investment arenas of Europe, Asia and the Middle East. We will be advertising on MySpace, putting our Founder and Chairman in front of both Internet and financial audiences, and enhancing our media efforts. Most of all, we will be expanding our sales efforts for Wi-Fi TV stations, Wi-Fi TV targeted video ads, and Wi-Fi TV banner ads in conjunction with our partner IMG. We will be delivering the Wi-Fi TV vision to everything from iPhones to laptop PCs, desktop PCs, and TVs," Mr. Soto added.

Joe Soto's Leadership Career:

Joe Soto began his career in Telecommunications where he was a National Sales Trainer and then a Sales Director for a telecom company in the Midwest (McLeodUSA) where he helped grow revenues to 500 million dollars. A successful entrepreneur, Joe has since consulted for and/or trained employees of hundreds of small companies to Fortune 500 companies across North America including MCI, Gillette/Oral B, and New York Life. He started BreakThru Unlimited, a training company ( Mr. Soto has a B.A. degree from William Penn University in Human Relations and his graduate studies revolved around Organizational Development.

About Wi-Fi TV:

Wi-Fi TV™ is a pioneer of TV on the Internet. Wi-Fi TV Inc. has long touted the coming convergence of TV and the Internet, and provided the first online movie in December 1995. The Wi-Fi TV website is the only place on the Internet where you can watch hundreds of TV stations and chat with others watching the same program in a live chat box directly under the viewing screen, and get breaking news for each country and category listed, and download a dialer and make free phone calls and host live video parties all on one website.

Wi-Fi TV Inc. provides Social Internet TV™, a new generation TV delivery platform that has a geographic sphere out-distancing any traditional cable or over-the-air TV broadcaster. Wi-Fi TV memberships are free at and include such perks as free online phone calls and free chat and free online parties.

The Company was launched in 1995 and has been publicly traded since November 1997, and has been a pioneer in the delivery of video and books over the Internet.

Press Relations:

Wi-Fi TV Inc. has opened a content and technology demo room for the press in Newport Beach, California. For further information contact Colby Marceau, (949) 716-9397,

Forward-Looking Statements

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. Wi-Fi TV and Social Internet TV are trademarks of Wi-Fi TV Inc. and all rights pertaining to these names are reserved. This press release shall not be deemed a general solicitation.

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