SOURCE: Widen Enterprises, Inc.

Widen Enterprises, Inc.

May 17, 2016 10:57 ET

Teleflex Incorporated Selects Widen Media Collective to Manage Digital Media Distribution

Medical Device Supplier Employs Digital Asset Management Solution to Centralize Media Storage Across the Globe

MADISON, WI--(Marketwired - May 17, 2016) - Teleflex Incorporated, a global provider of medical devices for critical care, urology and surgery, has selected the Widen Media Collective for its digital asset management (DAM) needs. With employees working around the world, the company was in need of a single, centralized DAM solution to house large amounts of high-resolution data.

Martina Teichmann-Zindler, Teleflex's Director of International Marketing Communications, said her team set out in search of a cloud-based system that would be fast and accessible anywhere. She worked with IT experts to develop a list of must-have qualities and found most of them with Widen's DAM solution.

"We have multiple user roles in the company and needed to offer different levels of access," explained Teichmann-Zindler. Teleflex needed a solution for both PC and Mac users that would provide an easy and thorough search function and options such as the ability to upload files in bulk.

"Now everything will be updated, and state-of-the-art, across the globe," Teichmann-Zindler said. "We can all use one central, updated tool."

The Teleflex marketing and communications team will start out as the primary users of the system, uploading the thousands of assets. In the future, Teichmann-Zindler expects to upload working design files, brochures, and branding guidelines. They also hope to expand access to affiliated partners and external agencies.

"The Media Collective has been a global solution within medical technology brands for many years," said Craig Bollig, Senior Advisor with Widen. "The group at Teleflex came to Widen not only with a need to manage and organize assets, but also to manage global user groups and what they can access. It's the ability to offer an intuitive, self-serve resource to different teams that will have the greatest impact."

About Widen Enterprises, Inc.

Widen is a marketing technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search and share your digital content. Organizations of all sizes use Widen's SaaS DAM solution, the Media Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to http://www.widen.com.

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