SOURCE: Teleflora

Teleflora

February 03, 2011 18:41 ET

Teleflora Debuts Its New "Flower Coach" App for iPhone and iPod touch

When You Don't Know What to Say, Teleflora's iPhone App Is There to Help

LOS ANGELES, CA--(Marketwire - February 3, 2011) - Teleflora, the world's leading flower delivery service, today announced its free "Flower Coach" App available on the App store for iPhone and iPod touch users. Tying into the theme of Teleflora's latest 30-second ad "Help Me Faith," starring Faith Hill, set to debut during the second quarter of Super Bowl XLV on Sunday, February 6, the new app will take the pressure off when crafting the perfect greeting to accompany Valentine's Day flowers. And with Valentine's Day just around the corner, sending a good message with an exquisite hand-arranged, hand-delivered Teleflora bouquet is even more important. 

"Teleflora has always sought out innovative ways to actively engage and communicate with customers through social media channels such as Facebook, Twitter or our YouTube channel," said Laurie McCartney, Chief Marketing Officer, Teleflora. "In today's digital world, companies need to create new avenues for communicating and establishing relationships with Internet-savvy consumers. Having an app for iPhone and iPod touch generates an affinity for the Teleflora brand because it offers consumers a unique and fun way to create heartfelt messages." 

The Teleflora Flower Coach App is a fun and engaging way for users to craft customized messages for the special man/woman in one's life. One can create hundreds of possible lines and combinations from sweet to sexy, silly to serious or Shakespeare to street. Once the message has been crafted, users and recipients can post it to Facebook, Twitter or send it via email. The app also allows consumers to shop Valentine's Day bouquets from "The Collection by Faith Hill," developed exclusively with Teleflora that reflect Faith's style, taste and artistry. The app can also save customers 20% on their next bouquet purchase from Teleflora.

The Teleflora Flower Coach app is available for free from the App store on iPhone and iPod touch or at www.itunes.com/appstore.

Online purchasing and delivery of bouquets is only available for users in U.S. and Canada.

About Teleflora
Teleflora is the world's leading flower delivery service connecting customers with the nation's best local florists for more than 75 years. All of Teleflora's flower arrangements are artistically arranged and hand-delivered in keepsake vases using only the freshest flowers available through its member florist network. Headquartered in Los Angeles, California, Teleflora has over 16,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Through its extensive member florist network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.

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