SOURCE: IODA

June 18, 2008 08:00 ET

Telefónica Partners With IODA to Bring Independent Music to 24 Countries

Telefónica Makes More Than One Million Tracks of Independent Music Available to Users Worldwide

BARCELONA, SPAIN--(Marketwire - June 18, 2008) - Telefónica and IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music industry, today announced a worldwide partnership with Telefónica. The agreement will enable Telefónica to make IODA's catalog of independent music available to its users in 24 countries. The announcement was made at the Digital Music 2.0 conference in Barcelona, Spain.

Telefónica will make IODA's more than one million tracks available to consumers as ringtones, mastertones and full tracks, as well as video tones and album art for wallpapers. IODA content will also be available via Telefónica's subscription services.

"IODA is a pioneer in the mobile industry and holds a unique position as a conduit between thousands of independent labels and fans around the world. We believe our partnership will help satiate the growing thirst for independent music among our customers, and look forward to a fruitful relationship," said Antonio Santacruz, director of music products and services for Telefónica.

"IODA's partnership with Telefónica reflects both our commitment to mobile as a growing part of our business, as well as our passion for Spanish, Latin and World music. In the last four years, we have built the largest roster of independent Latin music labels available in the industry," commented Kevin Arnold, founder and CEO of IODA. "Telefónica's commitment to independent music and video is opening up an enormous opportunity for labels to connect with their fans. We look forward to an exciting partnership."

About Telefónica

Telefónica is one of the leading integrated telecommunications operators worldwide providing communications, information and entertainment solutions. Telefónica provides services to more than 223 million customers in 24 countries with a strong presence in Spain, Europe and Latin America.

About IODA

IODA, the Independent Online Distribution Alliance, is the industry-leading digital distribution company for the global independent music community. IODA provides comprehensive services to record labels, physical distributors, and artists, including license negotiations; media encoding and metadata management; and royalty payment administration and reporting. The company also offers promotional support through a dedicated marketing division and through the IODA Promonet (www.iodapromonet.com), a promotional distribution network that provides qualified podcasts, blogs, and other promotional sites with access to pre-cleared, legal music and other promotional assets from IODA's labels. Founded in 2003, IODA represents a rapidly expanding roster of over a million tracks from thousands of independent labels around the globe. IODA was named one of FORTUNE magazine's 25 Breakout Companies for 2005. The company's website is www.iodalliance.com.

IODA, IODA Promonet, IODA Rightsholder Dashboard and IODA Label Stores are trademarks of IODA, Inc. All other trademarks are properties of their respective owners.

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