SOURCE: AdGent 007

July 10, 2008 08:00 ET

Telegraph Media Group Announces Advertising Sales Partnership With AdGent 007

AdGent 007 Will Exclusively Represent Telegraph.co.uk's Ad Inventory Outside the UK

SAN FRANCISCO, CA and LONDON--(Marketwire - July 10, 2008) - Telegraph Media Group (TMG), one of the largest publishers of online and print newspapers in the United Kingdom, has tapped AdGent 007, a global digital advertising services company, to monetize the international audience of Telegraph.co.uk (TCUK).

Last month, TMG recorded over 18.4 million unique users globally for TCUK, an increase of more than 150 percent over last year.

Utilizing its global sales team in major markets around the world, AdGent 007 will sell TMG's non-UK advertising inventory on TCUK to brand advertisers and agencies globally. This allows media buyers outside the UK to reach a premium audience via TCUK and target visitors with ads most relevant to their location, wherever they are in the world.

Brian Harrison, Digital Director, TMG, said, "Our global online audience is continuing to grow and AdGent 007 will help reach and generate revenue from markets currently unexplored by TMG. We have a good understanding of the profile of our international audience both in terms of its geographic and demographic profile and as such, the Telegraph represents a fantastic advertising opportunity for major brands. The partnership will help TMG communicate the benefits of our international audience and quality content directly to non-UK media planners and buyers, and ultimately deliver relevant local messages to our international audience."

Cameron Yuill, founder and CEO of AdGent 007, said, "Consumers are accessing news, and information from all over the Web and AdGent 007 is focused on helping premium publishers and brand advertisers easily connect in this growing global marketplace. We're delighted to add TMG and Telegraph.co.uk to AdGent 007's publisher portfolio to help them monetize their international audience with the control and transparency they desire."

About Telegraph Media Group:

Telegraph Media Group Limited publishes The Daily Telegraph, The Sunday Telegraph, Telegraph.co.uk and The Weekly Telegraph. This is a wholly owned subsidiary of Press Holdings Limited.

About AdGent 007:

AdGent 007 Inc. is a global advertising services company focused on monetizing the international traffic on premium publisher websites, providing advertisers the ability to reach an upscale target audience, wherever that audience is on the Web. Founded in 2007, the company has offices in San Francisco, New York, Denver, Chicago, London, Edinburgh, Beijing, Melbourne, and Sydney. AdGent 007 has raised $5.3 million through Australia-based CM Capital with participation by One Ventures and other private investors.

Contact Information

  • Contacts:
    AdGent 007 - US and other territories
    Dawn Lyon
    +1 415-846-4706
    Email Contact

    AdGent 007 - London
    Sam Bowen
    0870 066 4608
    Email Contact

    Telegraph Media Group (TMG)
    Hanne Knudsen at Brown Lloyd James
    020 7591 9610
    Email Contact