January 25, 2010 08:00 ET

Telegraph Media Group Selects for Cloud Accounting

Leading UK Newspaper Publisher Integrates With Agresso Business World ERP and's CRM Solutions

SAN MATEO, CA--(Marketwire - January 25, 2010) - (, the new cloud accounting company formed with investment from Unit 4 Agresso and, has announced that Telegraph Media Group has selected its solutions for use in its media sales department. FinancialForce Accounting will automate this busy department's largely manual invoicing and accounting processes and will integrate with the Group's existing CRM solution to give a single view of the Group's advertising sales and subscription management data. In addition, FinancialForce Accounting will produce invoices, create all accounting entries and automatically pass them into the Telegraph's enterprise resource planning (ERP) software, Agresso Business World, which is also part of Unit 4 Agresso.

The Telegraph Media Group is the multimedia publisher of the Daily Telegraph, the UK's biggest-selling broadsheet. Its other titles include, The Sunday Telegraph and The Telegraph.

The Telegraph Media Group's selection of FinancialForce Accounting supports its strategy to move many of its business systems into the cloud via's platform while keeping its core Agresso ERP solution on site. An additional advantage of FinancialForce Accounting is that, for the first time, non-financial users of Agresso can access a 360-degree view of the financial data held against customer accounts in real time and in read-only format.

Jeremy Roche, CEO for, said: "FinancialForce Accounting has been developed so it is easy and cost effective to implement and can help larger organizations like the Telegraph move elements of their accounting process into the cloud without the need to remove or replace their entire ERP solution. In signing this deal with Telegraph Media Group, we have demonstrated something significant: that cloud and on-premise applications can coexist happily and deliver quantifiable benefits to organizations of all sizes. In this case, is essentially acting as accounting middleware, providing a link between the cloud and on-premise applications selected by Telegraph Media Group."

Paul Cheesbrough, CIO for Telegraph Media Group, said: "The advertising sales process is an important part of our business, and it's key to ensure the accurate billing of advertisements placed across all of the Group's products and services. is the core platform that underpins this process, and we selected to link our sales and financial process together. We expect to gain significant process improvements from creating this linkage, and more importantly, we're seeking to provide our clients with increased levels of service. The fact that natively works with both and Agresso ERP was another major reason for the decision."

About - aims to revolutionize the future of accounting by doing for finance what has done for CRM. It delivers unique cloud accounting applications that give accountants and CFOs online, real-time financial information, always in balance and always up to date. This gives them a better understanding of their business, with the confidence of reliable figures, from secure systems, looked after for them by the world's most trusted enterprise cloud computing platform. is backed by Unit 4 Agresso (parent company of accounting software specialist CODA) and It combines CODA's 30 years of designing and building financial applications, with the platform's decade of dependability, availability and security.

The result is a range of revolutionary cloud computing applications, including FinancialForce Accounting -- a full Software as a Service (SaaS) accounting application, delivered on a subscription basis; the first international SaaS accounting system developed on's cloud computing platform,

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