SOURCE: Horizon Media

April 16, 2015 11:21 ET

Telemundo and NBC Universo Names Horizon Media Agency of Record

Horizon Retained for Communications Planning, Activation and Analytics Across All Channels, After Review

NEW YORK, NY--(Marketwired - April 16, 2015) - Horizon Media, the largest and fastest growing privately held media services agency in the world, today announced that NBC Universal's TELEMUNDO and NBC UNIVERSO, world-class media companies leading the industry in the production and distribution of high-quality content for Latinos, have both retained the agency as media agency of record (AOR) following a review.

"We're excited to continue our partnership with these great brands," said Serena Duff, EVP, General Manager of Horizon Media's Los Angeles office. "We look forward to continuing to drive growth and expanding awareness for both TELEMUNDO and NBC UNIVERSO, leveraging our insights into Hispanic consumers in new and inventive ways, and firmly positioning the networks as leading destinations for high-quality content in the minds of Latino consumers."

Horizon Media retained the business after a review led by NBC Universal, and will handle strategic planning, activation and analytics responsibilities across all communications channels for TELEMUNDO and NBC UNIVERSO. In addition to marketing top sports franchises for each network -- including the networks' Premier League offerings and FIFA World Cup action beginning this May -- marketing for TELEMUNDO will promote the network's successful telenovela, super series, and reality programming formats; while marketing for NBC UNIVERSO will also promote the network's edgy original and acquired series, music offerings and blockbuster movies.

TELEMUNDO reaches U.S. Hispanic viewers in 210 markets through its 17 owned stations, broadcast and MVPD affiliates; TELEMUNDO Digital Media, which distributes TELEMUNDO's original content across digital and emerging platforms including mobile devices, telemundo.com and nbcuniverso.com; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and TELEMUNDO Internacional, the international distribution arm which has positioned TELEMUNDO as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

NBC UNIVERSO is a modern general entertainment cable channel for Latinos, bringing the world's top sports franchises and edgy, emotional programming to more than 40 million households in the U.S. As one of the most widely available modern cable channels for U.S. Latinos, NBC UNIVERSO delivers a thrilling mix of exclusive sports action -- including FIFA World Cup™, NASCAR Mexico Toyota Series, NFL, Premier League and the 2016 Olympic Summer Games in Rio -- along with signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices. NBC UNIVERSO is part of Hispanic Enterprises and Content, a division of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.

About Horizon Media

Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $5.2 billion and over 1000 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.

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