SOURCE: Trade Wings, Inc.

Reuse and Exit Markets for Telecom Supply Chain Management

March 14, 2011 06:30 ET

Telenor Expands Use of Trade Wings' Reuse Markets to Enhance Financial Gains of Swedish Network Upgrade

Software-Enabled Services to Help Second Telenor Group Operator Address Investment Recovery and Sustainability Concerns of Decommissioned 2G Material

KARLSKRONA, SWEDEN and PORTSMOUTH, NH--(Marketwire - March 14, 2011) - Trade Wings today announced that Telenor Sweden, one of the Nordics' largest mobile operators, has selected the company's advanced capabilities for the creation of profitable telecom Reuse Markets. Trade Wings' software-enabled services will enhance Telenor's ability to maximize financial gains on thousands of network units being decommissioned as a result of the operator's nationwide mobile network upgrade.

Late last year, Telenor Norway selected Trade Wings to implement a similar Reuse framework for assets removed from service as part of a multi-year 2G/3G upgrade. Through sophisticated software, Trade Wings optimizes the reverse logistics process to advance service chain profit models and minimize the environmental impact of decommissioned network equipment not yet at the end of its useful life or revenue potential.

"In the face of rapid technology turnover, de-installed assets become susceptible to a process in which they are typically written off without regard for the financial benefits of reuse in telecom service and supply chains," said Mark Portu, President and COO of Trade Wings. "Telenor's approach to maximizing the value of infrastructure investments using our software is an outstanding example of how carriers and others can employ Reuse and Exit Markets to dramatically improve the outcomes of their investment recovery strategies over traditional methods."

In 2009, Telenor Sweden announced plans to replace its mobile communication infrastructure with the first nationwide 4G network. With a goal of providing 99 percent of the population with access to the new, high-quality network by 2013, the effort will result in the incremental replacement of Nokia 2G technologies, including the backbone network.

"As our industry balances rising concerns over long-term profitability and the environment, expanding our relationship with Trade Wings enables us to further extend our corporate commitment to sustainability by promoting reuse, and when necessary, dispose of equipment in a safe, environmentally responsible manner," said Magnus Zetterberg, CTO of Telenor Sweden. "We are excited to continue the work that Telenor Norway has begun with Trade Wings, and believe this approach represents the direction of the future for our industry."

About Telenor Sweden
Telenor Sweden is a full service provider of tele, data and media communication services. With some 2.06 million subscriptions (Q4 2010), revenues in 2010 of SEK 11 304 million, and a workforce of approximately 2,100 employees, the company is one of Sweden's major operators. Telenor Sweden includes the fully owned subsidiaries Bredbandsbolaget and Glocalnet. For more information, visit

About Telenor Group
Telenor Group is an international provider of tele, data and media communication services. Telenor Group has mobile operations in 11 markets in the Nordic region, Central and Eastern Europe and in Asia, as well as an economic stake of 39.6 percent in VimpelCom Ltd., operating in 10 markets. Headquartered in Norway, Telenor Group is one of the world's major mobile operators with 203 million mobile subscriptions (111 million in consolidated operations and 92 million in VimpelCom Ltd per Q4 2010), revenues in 2010 of NOK 95 billion, and a workforce of approximately 32,000 man-years. For more information about Telenor Group, please visit

About Trade Wings
Driving momentum for Reuse in global telecom, Trade Wings transforms service and supply chain models through the creation of integrated Reuse and Exit Markets that extend the lifecycle and revenue potential of existing network assets. Our software-enabled services reduce risk and deliver measurable financial and sustainability gains for the largest OEMs and carriers by combining universal asset intelligence with profit-driven frameworks for the governance and disposition of excess and end-of-life material. With millions of telecom assets under management, Trade Wings is headquartered in the United States with offices in Europe, the Nordics and Asia-Pacific. For more information, visit

Trade Wings and Re: are registered trademarks, and Re:source Visibility, Re:source Disposition and Re:source Lifecycle Management are service marks of Trade Wings, Inc. All other brand/trademarks are the property of their respective owners.

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