Siebel Systems, Inc.

Siebel Systems, Inc.

March 30, 2005 09:01 ET

Telenor Networks Increases Business Insight and Sales Intelligence Using Siebel Business Analytics




MARCH 30, 2005 - 09:01 ET

Telenor Networks Increases Business Insight and Sales
Intelligence Using Siebel Business Analytics

SAN MATEO, Calif.--(CCNMatthews - Mar 30, 2005) -

Timely, Fact-Based Insight Helps Norwegian Telecommunications Company to
Record Three-Fold Increase in Weekly Orders

Siebel Systems, Inc. (Nasdaq:SEBL), a leading provider of business
applications software, today announced that Telenor Networks has
increased business insight and sales intelligence, and improved sales
effectiveness, using Siebel Business Analytics. The leading Norwegian
supplier of fixed network communications services has deployed the
Siebel solution to provide a unified view of sales information and
provide timely, actionable insight to sales professionals. This has
played a vital role in helping Telenor Networks record a three-fold
increase in the volume of wholesale orders processed each week.

Siebel Business Analytics rounds off Telenor Networks' successful
deployment of Siebel Communications, a comprehensive suite of business
applications designed specifically for the communications industry. By
unifying its wholesale business information, the company has reduced the
time taken to enter and validate orders from ten days to only three
minutes and now processes up to 98 percent of all wholesale customer
orders online.

"Siebel Business Analytics has transformed the way we analyze our sales
performance. For instance, the first time we saw a summary of the value
of daily orders in Siebel Business Analytics, we couldn't believe the
figure was correct. We had never calculated it before, and it was much
higher than we imagined," said Einar Eriksen, Systems Manager, Telenor
Networks. "Siebel Business Analytics provides valuable sales insight
directly to our sales teams. It has transformed our pipeline visibility,
opportunity management, and forecast accuracy."

Telenor Networks is the leading supplier of fixed network services in
the Norwegian telecommunications market. A wholly owned subsidiary of
the Telenor Group, the company supplies service providers and the
wholesale market with fixed and leased line capacity, transport, and
access. To compete effectively, the company demands up-to-the-minute
information to generate accurate forecasts, quickly pinpoint sales
shortfalls, and deploy resources to the most valuable opportunities.

In addition, Telenor Networks must proactively analyze its sales
pipeline and evaluate the performance of the entire sales distribution
network to increase sales force effectiveness and ensure sales quotas
are reached. The company's sales representatives also need key
information delivered to them so they can assess their pipeline, take
action to win new opportunities, and derive more value from existing
wholesale accounts.

Siebel Business Analytics is being used by the company's sales and
product management staff to create an intelligent, detailed view of
management information, including the number of offers made over a
particular period, the products being ordered each day, their volume,
and their value. The Siebel solution provides instant, comprehensive
visibility into the number of outstanding quotes with customers, the
value of business closed the previous day, and the reason why the value
is above or below target. It also identifies from which product groups
and geographies the orders are coming. This improved customer monitoring
is being used to effectively target customers and ensure long-term
repeat business.

Siebel Business Analytics Maximizes Sales Effectiveness

While sales professionals now have more information at their disposal
than ever before, they need the ability to turn that information into
insight. They need to understand not just what is happening but why, and
identify the source for potential improvements. They also require
actionable insight to help them understand not only the "how" and "why,"
but also the specific steps to take to reverse negative outcomes or
amplify positive ones.

Siebel Business Analytics' comprehensive analytic solutions for sales
organizations provide timely, fact-based insight into the entire sales
process, including new levels of information richness, usability, and
reach to sales professionals throughout the enterprise and in the field.
All users, from sales executives to front-line sales representatives,
can get up-to-the-moment, complete, and in-context sales insight that is
personalized, relevant, and actionable, resulting in faster and more
informed decisions that help the sales organization compete more
effectively, lower sales costs, and achieve better results.

Siebel Business Analytics enables organizations to empower every person
with rich customer and business insight to drive superior business
performance. The solution includes a comprehensive suite of packaged
analytic applications that span business functions and incorporate best
practices from over 20 industries and a next-generation BI platform that
delivers enterprise-wide usability, scalability, and performance. Learn
more at

About Siebel Systems

Siebel Systems, Inc. is a leading provider of business applications
software, enabling corporations to sell to, market to, and serve
customers across multiple channels and lines of business. With more than
4,000 customer deployments worldwide, Siebel Systems provides
organizations with a proven set of industry-specific best practices, CRM
applications, market-leading analytics products, and business processes,
empowering them to consistently deliver superior customer experiences
and establish more profitable customer relationships. Siebel Systems'
sales and service facilities are located in more than 30 countries.

For more information on Siebel Systems solutions and services, please
visit our Web site: CRM --; OnDemand Solutions
--; Industry CRM --; Call Center and Service --; Sales Force Automation --; Marketing Automation --; Business Intelligence --; Integration Solutions --; CRM Services --

Except for the historical information contained herein, this press
release contains forward-looking statements that involve risk or
uncertainties. Future operating results of Siebel Systems may differ
from the results discussed or forecasted in the forward-looking
statements due to factors that include, but are not limited to, risks
associated with customer relations, such as the availability of Siebel
Systems' products and services, customer implementation of products and
services, relationships with customers, third-party vendors and systems
integrators, concentration of revenues in a relatively small number of
customers, existence of errors or defects in products, ability to
successfully manage growth, significant current and expected additional
competition and the need to continue to expand product distribution and
services offerings. Further information on potential factors that could
affect the financial results of Siebel Systems are included in Siebel
Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and
its other filings with the Securities and Exchange Commission, which are
available at Siebel Systems assumes no obligation to update
the information in this press release.

Siebel is a trademark of Siebel Systems, Inc. and may be registered in
certain jurisdictions. All other product and company names mentioned are
the property of their respective owners and are mentioned for
identification purposes only.


Contact Information

    Siebel Systems, Inc.
    Cecilia Denny, 650-477-5861