SOURCE: Trade Wings

Trade Wings

May 03, 2011 06:00 ET

Telenor Norway Wins Prestigious InfoWorld Green 15 Award for Reuse Initiative With Trade Wings

Annual Program Recognizes IT Initiatives Designed to Advance Global Sustainability

PORTSMOUTH, NH--(Marketwire - May 3, 2011) - Trade Wings, a leading provider of software-enabled services for the creation of reuse markets that optimize the lifecycle and revenue potential of telecom network assets, today announced that its customer, Telenor Norway -- one of world's largest mobile operators -- has been selected to receive IDG's prestigious InfoWorld Green 15 award for 2011.

Established in 2008, each year the awards recognize the 15 most innovative IT initiatives that advance sustainability through projects and products aimed at boosting energy efficiency, trimming waste and reducing or eliminating the use or production of harmful substances.

"This year's Green 15 winners represent organizations of all sizes across a vast array of industries -- from government and education to energy and telecommunications," said Ted Samson, Senior Analyst, InfoWorld. "The results achieved by these organizations demonstrate that sustainable IT practices can also be smart IT practices, yielding not only significant environmental benefits, but also resulting in major cost savings, efficiency gains and other rewards."

Late last year, Telenor Norway selected Trade Wings to implement a reuse strategy designed to minimize e-waste related to the operator's multi-year 2G/3G network upgrade. Through the use of Trade Wings' Reuse Cloud®-enabled services, Telenor is able to quickly assess whether decommissioned network assets they already own can be first reused in one of its other networks to reduce mounting equipment and repair costs, resold to others with similar networks to generate revenue, or recycled locally in an eco-friendly way to recoup precious metal value and limit carbon emissions.

"We are truly honored to be recognized as one of this year's InfoWorld Green 15 award recipients," said Torild Lid Uribarri, Director of Communications and Social Responsibility for Telenor Norway. "Sustainability is at the top of Telenor's corporate social responsibility agenda, and we believe that a concerted Reuse Program is one of the most important, fast and efficient ways in which we're able to generate a more positive impact for the global environment and our shareholders."

By the time their network upgrade is completed in 2012, Telenor will have swapped up to 10,000 mobile network base stations in 6,500 locations across Norway. Without a Reuse Program, the company estimates that it would have generated approximately 1,500 tons of excess, used equipment. Trade Wings' solution gives the carrier greater control and logistics efficiency to reduce e-waste by optimizing the reuse of material being removed from nearly 200 sites each week.

"Telenor's success is a textbook example of how a well-executed reuse strategy can be used to satisfy both operational and environmental sustainability objectives," said Mark Portu, President and COO of Trade Wings. "To see Telenor Norway named among the elite InfoWorld Green 15 for 2011 is tremendously satisfying to the members of our team who have committed themselves to helping Telenor advance their sustainability commitments."

About Telenor
Telenor Group is an international provider of tele, data and media communication services. Telenor Group has mobile operations in 11 markets in the Nordic region, Central and Eastern Europe and in Asia, as well as an economic stake of 39.6 percent in VimpelCom Ltd., operating in 10 markets. Headquartered in Norway, Telenor Group is one of the world's major mobile operators with 203 million mobile subscriptions (111 million in consolidated operations and 92 million in VimpelCom Ltd per Q4 2010), revenues in 2010 of NOK 95 billion, and a workforce of approximately 33,200 employees. For more information about Telenor Group, please visit

About Trade Wings
Driving momentum for reuse strategies in global telecom, Trade Wings transforms service chain profit models through the creation of integrated reuse markets that optimize the lifecycle and revenue potential of existing network assets. Our software-enabled services deliver measurable financial and sustainability gains for the largest OEMs and carriers by combining universal asset intelligence with profit-driven frameworks for disposition of excess and end-of-life material. With millions of telecom assets under management, Trade Wings is headquartered in the United States with offices in Europe, the Nordics and Asia-Pacific. For more information, visit

About InfoWorld
InfoWorld helps IT decision makers choose the right technology, within the context of a cohesive strategy for business impact at their organizations. InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, research, and a continued investment in the independent InfoWorld Test Center, InfoWorld analysts and editors provide hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at

Trade Wings and Re: are registered trademarks, and Reuse Cloud is a trademark of Trade Wings, Inc.
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