March 01, 2011 11:46 ET

Teleperformance Participates at Columbia University's BRITE '11 Conference

Teleperformance Executives Join "Brands and the Power of Customer Service" Panel With Branding and Customer Experience Guru, Bernd Schmitt

SALT LAKE CITY, UT--(Marketwire - March 1, 2011) - Teleperformance (NYSE Euronext Paris: FR 0000051807), the world's leading provider of outsourced customer experience management, today announced that Paolo Righetti, Chief Executive Officer at GN Research, a wholly owned subsidiary of Teleperformance, and Alan Truitt, Global Chief Business Development Officer at Teleperformance, will be featured panelists at Columbia Business School's BRITE '11 conference. The panel, titled "Brands and the Power of Customer Service," will address today's brand challenge facing the customer relationship.

The panel takes place at Columbia University in New York City on Wednesday, March 2nd, from 4:00 PM to 5:45 PM and will be moderated by Bernd Schmitt, the Robert D. Calkins Professor of International Business and the Faculty Director for the Center on Global Brand Leadership at the university. Schmitt is globally recognized for his innovative contributions to branding, marketing, and the customer experience.

BRITE '11 is bringing together big thinkers from business, technology, media, and marketing to discuss emerging trends in marketing, innovation, technology, society, and culture and how these trends can transform the ways that companies build and sustain great brands.

According to Righetti, joining the BRITE Conference is vital to elevate the discussion about customer relationships. "Delivering the best customer experience at every single opportunity is critical to ensuring brand loyalty," states Righetti. "With presence in 50 countries and a portfolio ranging from customer service to full service research, Teleperformance can add many practical examples and best practices based on the company's management of over 1.5 billion customer interactions annually," he concludes.

Truitt adds that superior customer experience can be achieved by integrating the right people with the most advanced technology and proven practices. "We succeed in our business thanks to and through our people, because they transform our solutions into outstanding experiences, driving our clients' business advantage," he adds.

About Teleperformance

TELEPERFORMANCE (NYSE Euronext Paris: FR 0000051807), the world's leading provider of outsourced customer experience management, has been serving companies around the world rolling out customer acquisition, customer care, technical support and debt collection programs on their behalf. In 2010, the Teleperformance Group reported EUR 2.058 billion in revenue. The Group operates about 83,000 computerized workstations, with more than 120,000 employees across 268 contact centers in 50 countries and conducts programs in more than 66 different languages and dialects on behalf of major international companies operating in various industries.

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