SOURCE: SR.Teleperformance

February 08, 2006 12:24 ET

Teleperformance Sets up in Russia

PARIS -- (MARKET WIRE) -- February 8, 2006 -- SR.Teleperformance announced today the acquisition of 71% of the stock of Direct Star, the contact center leader on the Russian market. This company was acquired in cash from the PPE Group, the previous shareholder in Direct Star and the current leader in distance selling in Russia (mail-order selling and e-commerce).

Founded by Bart Kuijper in 1999, Direct Star developed its call center activities on the Russian market, strictly complying with the international standards. The company provides its clients, mainly blue chip companies and the major Russian companies, with an end-to-end range of outsourced CRM and contact center services, such as the acquisition of new customers, customer service, technical assistance and debt collection.

Direct Star, who now generates almost 75% of its revenues in Inbound business, is based in Moscow and operates more than 500 workstations across 2 production centers (Moscow & Tver).

Christophe Allard, Chairman of the SR.Teleperformance Board of Directors said: "We, Daniel Julien, Jacques Berrebi and myself, are really happy about this acquisition. It is perfectly in line with the growth strategy of the SR.Teleperformance Group. Our relationship with the PPE Group and the Direct Star Managing Directors has been very efficient throughout this acquisition process.

From now on, as a contact center leader, Direct Star will also be able to benefit from SR.Teleperformance's unique know-know.

For our Group, the Russian market represents a very significant growth potential and it is a real asset for us to benefit from a company that is already very well-structured and successful. In addition, for our international clients, this is a guarantee that SR.Teleperformance is now in a position to provide them with the same level of service quality and performance on the Russian market as anywhere else in the world."

Pascal Clément, President of the PPE Group said: "With Direct Star, we have been contributing to the development of the contact center market in Russia for several years and we are now the market leader. We are convinced that, thanks to SR.Teleperformance, Direct Star will continue to grow fast and provide its clients in Russia with the highest quality of service. As for the PPE Group, it maintains its strong growth in the distance selling industry in Russia, especially by taking advantage of new opportunities in its core business."

Bart Kuijper, the founder, and Michel Mertens, the Managing Director added: "As the top managers of a key player in the outsourced contact center sector in Russia, we are very enthusiastic about joining the SR.Teleperformance Group.

We believe that the complementary combination of our understanding of the local culture with SR.Teleperformance's 30-year international experience will consolidate our position on the market. Our existing clients, but also the future ones, will benefit from this transaction and we will continue to provide them with the best of Direct Star, enhanced by the introduction of SR.Teleperfomance's international standards.

And finally, we would like to thank Pascal Clément and the PPE Group for their excellent support over the past few years."

About the SR.Teleperformance Group:

SR.Teleperformance (Euronext: FR 0000051807), the world's #2 provider of outsourced CRM and contact center services, operates under various brands, such as Teleperformance for customer acquisition, customer service and customer growth programs, as well as TechCity Solutions and Cash Performance respectively specializing in technical support and debt collection. In 2005, the SR.Teleperformance Group achieved EUR 1,195.2 million revenues (US$ 1,485 million - exchange rate: EUR 1 < > = US$1.24).

The Group operates 45,600 computerized workstations, with more than 58,000 employees (Full-Time Equivalents) across 265 contact centers (including 102 contact centers directly managed in clients' premises) in 38 countries, and conducts programs in more than 51 different languages on behalf of a diversified client base of major international companies.

For more information, please visit:

SR.Teleperformance Contacts: (

Michel PESCHARD, Corporate Secretary, Member of the Board +33-

Nadine DAVESNE, Press Relations +33-


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