SOURCE: Telephia

March 27, 2007 08:00 ET

Telephia Supports Consumer Research Initiatves for Industry-Leading Mobile Television and Music Provider, MobiTV

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 27, 2007 -- Telephia, the largest provider of syndicated consumer research to the telecom and mobile media markets, today announced it will provide consumer research data to MobiTV, the global leader in mobile and broadband television and music services.

The mobile video market is reaching new heights. According to the latest research from Telephia, there were 6.2 million U.S. mobile video subscribers in Q4 2006, up 145 percent since the first quarter of 2006. Carrier revenue for mobile video subscriptions totaled $148 million in Q4 2006, jumping 188 percent since the beginning of 2006. Mobile video also attracts coveted demographic groups: men and young viewers. Men make up 70 percent of current mobile video subscribers, compared to 47 percent of the total mobile population. Sixty-two percent of mobile video subscribers are between the ages of 18-36, while young viewers represent just a little over one-third among all mobile subscribers.

"We do not take our phenomenal subscriber growth and leadership position lightly and realize much of our success stems from the wide array of innovative features, content and network flexibility we offer our partners and the mobile consumer," said Paul Scanlan, co-founder and president, MobiTV. "Obviously accurate and relevant data plays a critical role in the long-term success of any business and we have selected Telephia to assist in MobiTV's latest consumer research initiatives based on their distinct reputation for mobile video analysis."

"MobiTV's recent two million subscriber milestone, along with the launch of varied offerings in the space, points to the enormous potential for the mobile video market," said Sid Gorham, president and CEO of Telephia. "We are delighted MobiTV has selected Telephia as an extension of their internal team actively pursuing critical data that helps maintain the significant leadership position they have earned."

About Telephia

Telephia is the world's largest provider of syndicated consumer research to the telecom and mobile media markets. Telephia is your connection to the digital consumer. Since 1998, executives at service providers, device manufacturers, content providers, and retailers have relied on Telephia data to make confident competitive strategy, marketing and resource allocation decisions. Telephia uses its unique measurement tools and large-scale consumer panels to completely understand the digital consumer's behavior, attitudes and experience.

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