SOURCE: Telestream, Inc.

June 22, 2006 18:44 ET

Telestream GraphicsFactory Now Available

Award-Winning Software Solution Automates Graphics Assembly in File-Based Workflows

NEVADA CITY, CA -- (MARKET WIRE) -- June 22, 2006 -- Telestream, the leading provider of transcoding and delivery solutions for the media and entertainment industry, today announced immediate availability of GraphicsFactory, the company's newest workflow automation solution. GraphicsFactory™ is a powerful software application that automates graphics assembly in file-based workflows. The product enables content providers, such as broadcast and cable companies, to increase the value of their assets by cost-effectively branding and repurposing media for new distribution outlets.

"GraphicsFactory represents a tremendous increase in efficiency for us," said Patrick Osterman, SVP Broadcast Operations at The HorseTV Channel, an early GraphicsFactory user. "We uplink content for distribution to cable operators and satellite providers and plan to expand to IPTV and mobile devices this year. This requires that we tailor and customize a lot of our content for each of these markets. We use GraphicsFactory to assemble our graphical elements, including bugs, banners, snipes and QuickTime overlays. These tasks, as well as pulling, processing, and delivering digital files to various distribution points are completely automated, providing incredible workflow efficiency."

GraphicsFactory offers a quick and cost-effective means to personalize media, add promos, brand, and localize content for a variety of high-volume distribution requirements. Layered graphics templates can include text, images, drop shadows, fade-ins/fade-outs and QuickTime movies that start and stop on a timeline. Since GraphicsFactory is built on top of Telestream's world-class FlipFactory transcode engine, the output can be flipped into virtually any file format to meet a range of distribution needs.

"We have invested heavily in Telestream's FlipFactory, a proven technology for automating high-volume media processing and file transcoding between systems," adds Marty Ludwin, Sr. Director of Engineering at World Wrestling Entertainment, Inc. "The need to insert or overlay graphics during the automated process was a real need, and the team at Telestream listened. Now with GraphicsFactory, production for customized markets and insertion of time-specific promotions can be moved away from traditional editing tools to enable greater operational efficiency."

With GraphicsFactory, an editor builds a graphics template once, and then hands it off to an assistant who applies simple metadata to tailor the template for each video asset. Graphics and source video files are then submitted to GraphicsFactory for automatic processing, transcoding to required formats, and delivery to distribution servers. The product also offers an XML interface that enables fully automated integration of metadata into the graphics assembly workflow. In these instances, the graphics production process is driven using metadata supplied from external systems.

Since GraphicsFactory supports a vast array of professional file formats, it will automatically pull original source files from most video archives, perform the graphic overlays and transcode directly to destination formats -- all without having to move media between different formats and systems. This eliminates the need to convert media from original "clean" archival formats to editing formats for graphics purposes. It also provides a cost-effective means for media companies to capitalize on new distribution platforms for Web, mobile, cable, VOD, and broadcast.

"With the introduction of GraphicsFactory, Telestream continues its tradition of providing industry-leading solutions for file-based workflows," said Craig Thomas, President of Media Technology Consulting. "Extending the power of FlipFactory, GraphicsFactory automates the labor intensive process of overlaying time-based text, still and motion graphics on video files. GraphicsFactory turns FlipFactory into an automated metadata-driven production tool."

Introduced at NAB2006 in April, GraphicsFactory is the recipient of the Top Innovation Award from the editorial team of Television Broadcast magazine and the STAR (Superior Technology Award Recipient) from the editorial team of TV Technology magazine.

Telestream is offering GraphicsFactory as a standalone product providing automated graphics assembly, transcoding and delivery, or as an option to existing FlipFactory systems. The product is now available through Telestream's worldwide sales distribution network. More information and requests for trial software evaluation are available at

About Telestream (

Telestream products have set the standard with the world's leading media and entertainment companies, corporations, and government institutions for the encoding, organizing, and delivery of digital media. Customers rely on Telestream products for convenient, cost-effective, and robust digital media access and exchange over IP networks. The company's core workgroup and enterprise solutions and newer Flip4Mac tools for the Macintosh streamline digital media workflows for content owners, creators, and distributors in any industry segment. Telestream and its team of video experts are located in Nevada City, the "video valley" region of Northern California. The company is privately held.

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