TELETOON Canada Inc.

TELETOON Canada Inc.

May 30, 2006 17:11 ET

TELETOON: Children Of Gilda's Club Animate What's On Their Minds!

TORONTO, ONTARIO--(CCNMatthews - May 30, 2006) -

In Recognition of National Cancer Survivors Day, TELETOON Airs 2 PSAs Produced by Young Gilda's Club Members.

Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

Sunday, June 4th is National Cancer Survivors Day. And on that day, Canadian specialty network broadcaster TELETOON will begin airing two public service announcements (PSAs) developed by Gilda's Club's Noogieland members. Although each of the participants has had its life affected by a diagnostic of cancer, the two 40-seconds PSAs deal with Peer Pressure/Bullying and Active Living; real concerns for real kids. Instrumental in bringing this unique experience to kids, were Gilda's Club, the National Film Board Mediatheque, and Toronto-based digital animation producer 9 Story Entertainment.

To help kids experience life outside a diagnosis of cancer, Gilda's Club invited its "Noogieland" members to test a potential career in animation. From mid-February to mid-April, seven children aged 8 through 12 benefited from hands-on experience in animating what was on their minds; the process walked these aspiring cartoonists from communicating an idea from storyboard through to the finished product ready for television, and they are about to see the fruit of their labour gain national attention.

Leading the workshops was Bryce Hallett, a Sheridan College graduate and founder of Toronto-based Frog Feet Productions. A commercial animator for the past seven years, Bryce is also teaching workshops through TELETOON and the Toronto Animated Image Society.

This first-time joint partnership between the NFB Mediatheque and TELETOON allowed participants to access professional facilities to produce their PSAs. The NFB Mediatheque is highly regarded for its animation and filmmaking workshops, and since it opened 3 years ago, it has welcomed more than 70,000 children to explore their creativity. The animation producer and the animation broadcaster are currently investigating additional joint initiatives.

Finally, the Emmy Award winning 9 Story Entertainment, a Toronto-base digital animation production studio, was instrumental in organizing and conducting the animation studio tour at their facilities in Toronto. They graciously donated studio time and lent the expertise of an editor to give these children an opportunity to add sound effects and voice-overs to their finished Public Service Announcements.

"Since the inception of the animation workshops, TELETOON has partnered with arts organizations, with elementary schools, and with kids clubs to promote the idea that all kids, no matter what their background, have an opinion regarding the issues that affect them," says Len Cochrane, TELETOON President. "We are proud and thankful that Gilda's Club, the NFB Mediatheque and 9 Story supported the founding principle of this community-based initiative, and assisted kids with the tools to better express their ideas and opinions".

For the past three years, TELETOON has offered a hands-on experience of the animation process for broadcast. Since 2004, 75 participants have had an opportunity to learn as they create animated work that expresses their unique viewpoints on issues significant to them and their peers.

Please visit www.teletoon.com/corp for images and company information.

Contact Information

  • TELETOON
    Pascale Guillotte
    Senior Manager, Media Relations and Publicity
    (416) 956-5387
    pascaleg@teletoon.com