SOURCE: Televisa Publishing + Digital

Televisa Publishing + Digital

March 06, 2013 10:00 ET

Televisa Publishing + Digital Announces Partnership With Ford Fusion and Zubi Advertising to Launch Vive Vanidades Guia de Technologia App for iPad

The App Features an Interactive Guide on the Latest and Most Popular Technology, Gadgets and Applications for Latinas to Stay Connected and Simplify Their Life

MIAMI, FL--(Marketwire - Mar 6, 2013) - Televisa Publishing + Digital, a division of Grupo Televisa, the largest Spanish-language media company in the world, today announced the release of the Vive Vanidades Technology Guide iPad application, sponsored by Ford Fusion 2013.

In an effort to reach more Hispanic female consumers, Ford Motor Company partnered with Televisa Publishing + Digital in a national multimedia campaign to showcase the latest technology, gadgets and applications that help Latinas stay connected and simplify their life. The iPad application will be available for free download in the Apple App Store on March 4, 2013. The launch of the Vive Vanidades Technology Guide iPad app marks the third time in recent months that Vanidades has created an innovative offering for the new platform. The campaign will harness the power of technology while leveraging Televisa Publishing's content, platforms and programs, including the magazine, website, social media, iPad application and other promotional efforts.

"Latinas love technology since it empowers them to continue learning, keep connected with friends and family and strengthen their relationships and social life," said Madelin Bosakewich, U.S. & International Sales Director, Televisa Publishing + Digital. "We look forward to continuing to work with Zubi Advertising and Ford to engage Hispanic consumers and convey their message in an engaging way and around what moves Latinos physically, emotionally and culturally."

Some facts and figures of the Hispanic online market (Sources: iab US Latinos Online, BIG Research):

  • U.S. Hispanic market purchasing power is projected to reach 1.3 trillion dollars by 2015
  • There are 32.2 million Hispanics online (2011) and projected at 42 million by 2015
  • Currently 63% of U.S. Hispanics population are online and projected at 73% by 2015
  • Hispanics account for 14% of the total online users and projected to grow to 16% by 2015
  • Hispanic internet users are on average 8 years younger and 41% of online Hispanics are under 35 years old
  • 54.2 percent of Hispanics online regularly use Facebook
  • Hispanic adoption of smartphones increased from 43% in 2010 to 57% in 2012

"By bridging the print and digital divide via the Vive Vanidades app, we are looking to bring our robust content to our readers in an interactive, engaging and fun way that will keep them on the lookout for the next edition. It makes sense to offer this to our partners as a way of merging the vast Televisa content with theirs in a seamless way that creates buzz and excitement for their brand," said Rudy Arda, Digital Marketing Director, Televisa Publishing + Digital.

"The 2013 Ford Fusion, which delivers cutting edge technology, efficiency and style, is the perfect vehicle to showcase alongside the Vanidades brand," said Dave Rodriguez, Manager, Multicultural Marketing of Ford Motor Company. "Partnering with Vanidades to create a Spanish language custom iPad application -- a first-ever for Ford -- presents a powerful platform to demonstrate Ford's commitment to deliver the best digital experience for our passionate Latina consumers."

"We are thrilled that Groupo Televisa has partnered with us to develop this one of a kind APP. It's more evidence that the partnership between Ford, Televisa and Zubi continues to bring innovation to the market," said Joe Zubi, COO of Zubi Advertising.

To download your free copy of the Vive Vanidades Technology App visit the Vanidades US iTunes kiosk: https://itunes.apple.com/us/app/vanidades-usa-revista./id514823553?ls=1&mt=8)van

Connect with Vanidades magazines on Facebook, Twitter, Pinterest and iTunes:
Vanidades Facebook | Vanidades Twitter | Vanidades Pinterest | Vanidades iTunes

Connect with Ford en Español on Facebook: Ford en Español Facebook

About Televisa Publishing + Digital
Televisa Publishing + Digital which is part of the Televisa Group, the largest media company in the Spanish-speaking world based in its market share and a major participant in the international entertainment business. With presence in 20 countries and over 100,000 points of sale, Televisa Publishing + Digital publishes over 189 titles with an annual circulation of over 174 million. Televisa Publishing + Digital's titles are #1 in market and audience share in most of its markets. In addition, the company makes available all of Grupo Televisa's properties and talent via a comprehensive digital entertainment platform, including a portal, a social-networking site, a vertical music site, magazine web-sites and a mobile platform. For more information, go to www.televisa.com

About Vanidades
Published by Televisa Publishing + Digital, Vanidades was the first Spanish-language magazine launched in the United States. For the past five decades, Vanidades has been a part of Hispanic women in her journey through the decades: from fashion and beauty, to health and travel, providing the information women need to be successful in an eloquent and relatable matter. Whether in exclusive interviews of icons in fashion, culture and entertainment or features geared to sophisticated women, Vanidades sets the tone and stage for trends and ideas important to Hispanic women. Sophisticated, elegant and experienced, Vanidades subtly incorporates everything the Hispanic woman is looking for. For more information, go to www.vanidades.com.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit http://corporate.ford.com.

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