SOURCE: Winning Brands Corporation

September 18, 2007 08:50 ET

Television Advertising Begins for Winning Colours® Multi-Cleaner

Successful Test Prompts Fall Campaign

BARRIE, ON--(Marketwire - September 18, 2007) - Winning Brands Corporation (PINKSHEETS: WNBD) (www.WinningBrands.ca) announces that it has chosen A-Channel Toronto (http://www.achannel.ca/home/default.aspx) as its initial TV broadcast partner for the launch of a fall television advertising campaign for its environmental cleaner, Winning Colours® Multi-Cleaner. Advertising begins the week of September 24, 2007. The station is part of the CTV globemedia multi-media organization (http://www.ctvglobemedia.com/en/). The campaign is intended to support national retailers who now carry Winning Colours®, such as Home Depot, Canadian Tire, Home Hardware and True Value stores.

The choice of broadcast commercial and TV station was made following a successful 30-day test earlier this year. The campaign represents a graduation of the Winning Colours® Multi-Cleaner brand from a popular regional product to a national one, with viewers having access to A-Channel Toronto by satellite in all parts of Canada, as well as cable in Ontario. Television advertising will now deliver cumulative viewer impressions measured in the millions, compared with earlier start up advertising of a more local nature. Approximately 95% of Canadians now have access to Winning Colours® at a store near them. The Canadian commercial has been designed to be able to eventually air in the USA without creative changes.

Winning Brands Corporation manufactures Winning Colours® Multi-Cleaner for consumer and commercial use as an environmentally preferable alternative to traditional solvents. Winning Brands' full product range includes a variety of environmentally responsible alternative cleaning solutions, including its non-toxic SMART™ Wet Cleaning Solutions alternative to Perchloroethylene used in Dry Cleaning and KIND™ Laundry Products. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. SMART is a trademark of Solvent Free Solutions Inc. KIND is a trademark of Niagara Mist Marketing Ltd.

Contact Information

  • Information:
    Winning Brands Corporation
    Office Direct
    (705) 737-4062

    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    News@WinningBrands.ca