SOURCE: Motion Picture & Television Fund

September 18, 2011 01:30 ET

Television Industry Gathers for Annual "Evening Before" Event in Support of the Motion Picture & Television Fund

CENTURY CITY, CA--(Marketwire - Sep 18, 2011) - Celebrating under the stars, the entertainment industry came together tonight as Emmy nominees and presenters joined hundreds of celebrities and other television industry members for the fourth annual "Evening Before" party benefitting the Motion Picture & Television Fund (MPTF). Funds raised during the evening support the numerous programs and services the MPTF provides to more than 60,000 members of the entertainment industry.

This year's presenting sponsors were HP, Target, Revlon and People Magazine. The event was held al fresco at Century Park East, with Wolfgang Puck providing guests with his gastronomic delights.

"We are deeply grateful and humbled by the amount of support we continue to receive from sponsors, television studios, networks, talent agencies and celebrities who come out to give back to their fellow industry members," said Ken Scherer, CEO of the MPTF Foundation. "As the MPTF celebrates its 90th anniversary, we are overwhelmed by the entertainment community's continued generosity in giving back to take care of our own, as evidenced by their participation and contributions at this year's 'Evening Before' event."

Among the celebrities who attended this year's event were Hank Azaria, Christine Baranski, Julie Bowen, Connie Britton, Ty Burrell, Josh Charles, Chris Colfer, Edie Falco, Jesse Tyler Ferguson, America Ferrera, Topher Grace, Jon Hamm, Neil Patrick Harris, Ed Helms, Greg Kinnear, Angela Kinsey, Heidi Klum & Seal, John Krasinski & Emily Blunt, Diane Lane, Hugh Laurie, Marlee Matlin, Lea Michele, Piers Morgan, Elisabeth Moss, Chris Noth, Conan O'Brien, Amy Poehler, Eric Stonestreet, J.J. Abrams, Jerry Bruckheimer, and Dick Wolf, among many others.

"With many of Hollywood's biggest stars and executives at this year's event, the 'Evening Before' is fast becoming one of the most entertaining and successful fundraisers in the television community," said Jeffrey Katzenberg, CEO of DreamWorks Animation and Chairman of the MPTF Foundation. "We remain committed to helping out our fellow industry members, often in their most critical time of need."

The "Evening Before" was produced for the fourth consecutive year by Robyn Leuthe Norris, with Silver Birches designing the relaxed town square atmosphere in the Park.

The event is designed after the highly successful "Night Before," another fundraiser held annually before the Academy Awards® for the past nine years to benefit the MPTF.

HP
"HP has had the privilege of collaborating with some of the most creative minds in the entertainment industry to help bring their visions and ideas to life through technology and we are thrilled to support the MPTF's efforts," said Page Murray, Vice President Integrated Marketing Communications for PSG Worldwide. "HP has been an annual supporter of the Night Before the Oscars event and we are proud to now sponsor MPTA's Evening Before the Emmys."

Guests are invited to visit the HP Photo Booth + TouchSmart PC and Printer Bar at the Evening Before the Emmys party on September 17 to have their photo taken in front of a glamorous backdrop. The HP booth will feature a TouchSmart PC Printer Bar for guests to access, email and print the photos using the new HP TouchSmart 520 announced just last week. HP will also showcase new consumer notebooks and give guests an opportunity to win the new HP Mini 210 PC.

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

Revlon
"Revlon is proud to support the Motion Picture and Television Fund's Evening Before event for the third year in a row," said Alan T. Ennis, President and Chief Executive Officer, Revlon Inc. "Revlon has worked with some of the most memorable members of the entertainment industry, and we are thrilled to be a part of an event that supports this industry and its talented individuals. This year, we are excited to offer a spin art exhibition at the event, where attendees can use their inner artist to create their own spin art creation, and grab a sneak peek at Revlon's latest collection, Expressionists by Gucci Westman for Revlon, a new line that brings together an array of coveted, must-have shades for the season to celebrate the inner artist in us all."

Influenced by classic works of art from Franz Kline and the Abstract Expressionism movement and exclusively designed by Revlon Global Artistic Director Gucci Westman, the collection features Fall's most sought-after shades: eyes of silver and plum, lips bursting with Bordeaux, violets and pinks, and nails colored with eye-catching blues, purples and khakis. Expressionists debuts a limited edition lip gloss palette, Bordeaux in the Snow, holding four gorgeous glosses and one striking lipstick in a unique compact case complete with miniature lip brush and the new Revlon Luxurious Color™ Diamond Lust™ Eye Shadows, high sparkle shadows with silky, luxurious textures. The collection also introduces opulent new shades from Revlon Colorstay Ultimate™ Liquid Lipstick and Revlon Super Lustrous™ Lipstick and four all-new runway-inspired Revlon Nail Enamel shades.

Target

"Target's roots within the entertainment industry run deep," said Shawn Gensch, vice president of marketing, Target. "We are proud to be partnering once again with the Motion Picture and Television Fund on the Evening Before, a night of celebration that has a lasting and positive impact."

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,762 stores in 49 states nationwide and at Target.com. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target's commitment to corporate responsibility, visit Target.com/hereforgood.

People
"We're proud to once again support the Motion Picture & Television Fund at this important event," said Martha Nelson, editor, the PEOPLE Group. "At PEOPLE we shine a spotlight on the brightest names in Hollywood alongside the stories of real-life heroes who are making a difference. At the 'Evening Before,' we'll celebrate the good work of MPTF."

PEOPLE revolutionized personality journalism in1974 and is today the world's most successful and popular magazine. Each week, the PEOPLE brand brings more than 45 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life "Heroes Among Us" remain an essential component of PEOPLE's editorial approach. PEOPLE.com is the premier Web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit www.people.com.

About the Motion Picture & Television Fund
For the past 90 years, the Motion Picture & Television Fund has served California's entertainment community. The non-profit organization provides an array of community, health, social and financial services and support to more than 60,000 entertainment industry professionals every year. MPTF is a leader in the development and implementation of services and programs for senior citizens. For more information, visit www.mptvfund.org.

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