Telfer School of Management

Telfer School of Management

February 20, 2009 11:22 ET

Telfer School of Management: What's Stopping us From Making the Residential Sector Totally Green?

OTTAWA, ONTARIO--(Marketwire - Feb. 20, 2009) - University of Ottawa workshop identifies barriers to change and innovation to reduce impacts of climate change in the residential sector.

The media is invited to attend all or a portion of a special workshop on greening residential construction.

When: Monday, February 23, 2009, 9:00 am to 4:00 pm

Where: Telfer School of Management, University of Ottawa,
55 Laurier Avenue East, Ottawa.
(Desmarais Building, Room 4101)

Speakers: - Hugh MacLeod, Associate Deputy Minister to the Premier
of Ontario: Climate Change

- Peter Love, Chief Energy Conservation Officer,
Conservation Bureau, Ontario Power Authority

- David Foster, Director of Environmental Affairs Canadian
Home Builders' Association

- Gordon Shields, Executive Director, Net-Zero Energy Home

- Dana Silk, General Manager, Envirocentre, Ottawa


The residential sector in Canada generates about one fifth of greenhouse gases. These emissions can be reduced by as much as 60% by the year 2030. All this requires is the deployment of known technologies, innovations, and practices, already in the market.

What's stopping us from reaching the objective?

We have a compelling vision of what needs to be done and why. We know what can be achieved and how. We even have the necessary technologies. So why is Canada making so little progress? This will be a unique workshop of building practitioners, contractors, researchers and government officials to explore the nature of barriers to change and innovation.

Many studies have been carried out over the past years on what should be done and what technologies should be used. The objective for this workshop is to explore how we might make this transition to sustainability in the building sector faster and easier by overcoming the different barriers to change.

This workshop is part of a much larger project exploring the barriers to the transition to a sustainable society at the University of Ottawa's Telfer School of Management. Mitigating the effects of climate change represents the largest change management challenge in global history.

The project aims to identify and better understand the barriers to addressing this challenge by looking to the past and learning from our experience, and by talking to people in the field: practitioners, researchers, and program officials. Funded in part by the Gordon foundation and Natural Resources Canada, the two-year project will address various aspects of a region like Ottawa-Gatineau to see what is stopping us from moving towards a sustainable society and implement ting the needed change.

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