SOURCE: Vuclip


April 16, 2014 10:00 ET

Telkomsel & Vuclip Partner to Create Groundbreaking Video 500 Mobile Video Store; 1 Million Users Strong and Growing Rapidly

First of Its Kind Mobile Video Solution in Indonesia Brings Compelling Content Such as Indonesian Idol, Latest Music and Many Others to the Masses

MILPITAS, CA--(Marketwired - Apr 16, 2014) -  Vuclip, the world's largest independent mobile video and media company, today announced its strategic partnership with Telkomsel, the number one GSM operator carrier in Indonesia. Additionally Vuclip announced the successful launch of the Video 500 mobile video store for Telkomsel. The premium mobile content on the store such as Dahsyat, Komeng Acak Adul, Go Spot, Awas ada Sule, Obsesi, Buka-buka an, 100% Ampuh dan Seputar Indonesia, SOS, Foody with Rudy, Stand Up Comedy Indonesia, Ayu Ting Ting - Alamat Palsu, Malam Minggu Miko has attracted a massive following. This has propelled the store to hit the one million-user mark just 75 days after launch. The success of this initiative puts the spotlight on a rapidly growing and highly engaged group of people who are now hooked on to mobile video at an extremely affordable rate.

The compelling content from premium partners such as MNC Group, Viva, Kompas TV, Kapanlagi, and Masak TV has found high appeal with this user base. In particular, the breadth of content from genres such as sports, cooking, comedy, travel, film, music and news has resonated extremely well with viewers who have a very diverse set of interests.

Together Vuclip and Telkomsel have undertaken a groundbreaking effort to bring mobile video to the masses in Indonesia with the new Video 500 mobile video store. It is the first mobile video model of its kind in the country and users are responding with unprecedented enthusiasm. The store allows Telkomsel customers across Indonesia to enjoy thousands of premium content videos starting at just Rp 500 per video. Vuclip is the mobile video media partner responsible for the consumer experience, technology, product, analytics, and content for the Telkomsel Video 500 store.

"Vuclip's vision for helping ease consumers into the compelling world of mobile video is transformative," Edward Ying, Director of Planning and Transformation for Telkomsel. "We are pleased to work with a partner who brings a breadth of popular local content partners, providing our subscribers with a video viewing experience that encourages strong engagement through market leading innovation and technology."

"We applaud Telkomsel for being a pioneer in Indonesia when it comes to mobile technology. A country already known as an eager early adopter of social media will surely be drawn in quickly by mobile video. We find that about 65% of mobile videos are discovered through sharing, so the two worlds are very much connected," said Nickhil Jakatdar, CEO for Vuclip.

The Telkomsel Video 500 runs on Vuclip's Dynamic Adaptive Transcoding™ technology that seamlessly streams video on a real-time basis without buffering on any device and on any network.

Vuclip has seen similar success in bringing mobile video to the masses via partnerships with Airtel in India, as well as Maxis in Malaysia and has plans to continue to expand throughout Southeast Asia and the Middle East.

About Vuclip

With a global user base of more than 120 million monthly users and over 1 million videos from more than 150 content partners, Vuclip serves up 4 billion minutes of un-buffered video a month to mobile users around the world. Vuclip delivers a high-quality mobile video experience on any network and on any device, bringing a video revolution to countries where mobile devices are the first and only screen for millions of people.

By bringing seamless mobile video to established and emerging markets worldwide, Vuclip opens up unprecedented monetization opportunities for content providers around the globe, providing a powerful platform for all forms of content -- not only short video clips, but also full-length movies, TV series, and sporting events.

Vuclip is headquartered in Milpitas, California with a presence in New Delhi, Mumbai, Singapore, Dubai, Beijing and Ottawa. Please check out Vuclip on your phone via or by installing the Vuclip app on your Android device.

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