SOURCE: TellApart


August 08, 2012 09:05 ET

TellApart Names John Kelly as Vice President of Sales

Experienced Executive to Lead Strategic Growth Initiatives

BURLINGAME, CA--(Marketwire - Aug 8, 2012) - TellApart, Inc., the leading provider of customer data-powered marketing solutions, announced today that it has appointed John Kelly as Vice President of Sales. Kelly joins TellApart from Criteo, a provider of personalized retargeting solutions, where he was the Vice President of Sales and responsible for leading the company's growth in North America since 2010.

"2012 has been a game changing year for TellApart as we continue to deliver unparalleled results for our customers," said Josh McFarland, CEO and co-founder of TellApart. "John is a seasoned executive with a proven track record of strategic selling and building teams. He has the exact combination of experience, exceptional sales capabilities and leadership that will further accelerate our growth."

Kelly has more than a decade of sales leadership experience. Prior to Criteo, he held sales and business development leadership roles at Yahoo! and America Online. Kelly also has a J.D. from Georgetown University.

"In my 13 years of e-commerce experience, I have been looking for technology that could deliver upon the promise of leveraging customer data to directly lift sales for retailers," said Kelly. "TellApart is the company with that technology. The benefits our customers experience is proof of the effectiveness of our solutions, and I look forward to rapidly adding to our base of happy clients."

About TellApart
TellApart provides customer data-powered marketing solutions that enable retailers to drive revenue growth. TellApart enables retailers to identify their highest quality customer prospects and provides highly personalized, perfectly targeted marketing that drives sales. TellApart solutions include Transactional Retargeting, Dynamic Offers and Audience Targeting.

TellApart solutions have been adopted by dozens of top retailers, including: Bellacor, CafePress,, eBags, HauteLook, Hayneedle, One Kings Lane,, Sundance Catalog, Warby Parker and Wayfair.

Contact Information

  • Media Contact:
    Jason Gatoff
    Head of Marketing