SOURCE: TellApart


October 06, 2011 08:00 ET

TellApart Selected for FASTech 50 List of Most Innovative Technology Start-Ups

Recognition Highlights TellApart's Disruptive Ad Technology, Comes Amid Significant Company Momentum

BURLINGAME, CA--(Marketwire - Oct 6, 2011) - TellApart Inc. today announced its inclusion on VentureWire's FASTech 50 list of the most innovative technology start-ups. The editors of Dow Jones VentureWire and a board of leading venture capitalists selected TellApart from a pool of nearly 1,000 venture-back companies.

The VentureWire FASTech 50 is an annual list of the most investment-worthy technology start-ups. This year's theme was innovation, and the winners were selected for "paving a unique path technologically." TellApart's data-driven approach to retargeting helps retailers use their own customer data to "tell apart" their best prospects and customers from the rest. TellApart's clients see, on average, a 3 percent to 5 percent lift to their overall revenues with TellApart retargeting.

"Venture capitalists are always searching for start-ups that are developing truly original technology with the potential to transform the marketplace," said Scott Austin, editor of Dow Jones VentureWire. "The FASTech 50 cuts through the clutter of me-too start-ups to highlight companies developing the most innovative and investment-worthy technologies."

TellApart's inclusion in the FASTech 50 comes on the heels of significant company growth and momentum. In June, TellApart announced a $13M Series B round of funding, led by Bain Capital Ventures and Greylock Partners. And in the last three months alone, the company has added numerous new e-commerce clients to its roster, including, Bellacor and Sundance Catalog, and flash sale sites HauteLook and One Kings Lane.

"Advertisers are beginning to realize the massive piles of money they're leaving on the table by ignoring their most valuable asset -- their own customer data," said TellApart CEO Josh McFarland. "At TellApart, we're committed to helping advertisers increase the effectiveness of their display retargeting campaigns by appealing to only the most valuable prospects with ads. Our inclusion in the FASTech 50, coupled with our growth, proves we're driving significant innovation and results for our clients."

"With so many distractions online, it's critical that we re-engage with interested browsers who leave our site before completing a purchase," said David Yeom, director of online marketing for Hautelook. "With TellApart and its data-driven approach to retargeting, we've found a great partner in our online advertising efforts that is driving significant incremental revenues by placing the right ads in front of the right consumers."

About Dow Jones FASTech
Dow Jones VentureWireFASTech, November 8-9 in Redwood City, Calif., will assess the dynamics driving innovation and success in the technology industry through exclusive interviews, analysis driven by Dow Jones editors and presentations from the most investment-worthy start-ups pre-screened by leading venture capitalists. To register, visit

About TellApart
Founded in 2009 by ex-Google product and engineering executives Josh McFarland and Mark Ayzenshtat, TellApart centers its vision on helping e-commerce firms drive incremental revenue through the use of their own customer data. It is backed by Greylock Partners, Bain Capital Ventures and many of Silicon Valley's most prominent angel investors, including: Ron Conway, Dick Costolo (CEO, Twitter), Reid Hoffman (Partner, Greylock ; Founder and Executive Chairman, LinkedIn) and Jeff Jordan (former CEO, OpenTable).

TellApart's Customer Data Platform and Transactional Retargeting application have been rapidly adopted by dozens of top online retailers including: CafePress,,, eBags and Hayneedle. The company is headquartered in Burlingame, CA.

Contact Information

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    Rachel Levine or Derek Korte
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