TELUS Corporation

TELUS Corporation

December 22, 2014 12:23 ET

TELUS: Canadians Asked to Commit 'Good Deeds for Wild Things'

Program allows consumers to help support up to 16 wildlife causes

TORONTO, ONTARIO--(Marketwired - Dec. 22, 2014) - (TSX:T)(NYSE:TU) - TELUS is contributing $5 million over five years to support organizations such as the World Wildlife Fund, Tree Canada, as well as local SPCAs, humane societies and hundreds of other organizations who protect our environment and support animals and their habitats in Canada. To celebrate, we are asking Canadians to commit 'Good Deeds for Wild Things' and shop online to spend $500,000 of the $5 million committed by TELUS to support the needs and habitats of animals in our community like a new beach for turtles or additional tundra for polar bears.

The need to support wildlife and the environment has never been greater than it is today. In fact, the World Wildlife Fund's (WWF) 2014 Living Planet Report shows that there has been a 52 per cent decline in world animal species populations since 1970 and the WWF is calling for immediate action to help protect animal habitats.

With 16 causes to choose from, Canadians can help TELUS support the following Canadian animals: moose, grizzly bear, Canada lynx, short-eared owl, burrowing owl, monarch butterfly, bobcat, river otter, salmon, polar bear, ivory gull, painted turtle, loon, beluga whale and mountain caribou. Canadians can also support the planting of new trees to support animal habitats. Support for one of Canada's national icons, the polar bear, has been the stand-out favourite, netting 17 per cent of total donations. The Canadian Lynx is in second place at 10 per cent with the Moose in third place receiving five per cent of the total support so far.

The campaign launched on Dec. 5, 2014 and has proven very popular. In the first five days, more than 19,000 people committed 'Good Deeds for Wild Things' by logging on to, clicking the "Shop now" button and choosing the animal or environmental cause they want to support. Everyone is invited to participate and no purchase is required; just #ShopWildly for your favourite critter cause. Word has been spreading in social media through the #ShopWildly hashtag and TELUS is urging all animal and nature lovers out there to join the movement to support Canadian wildlife this holiday season.

"Our 'Give Where We Live' philosophy includes protecting animals and their habitats, which is why we are supporting Canadian wildlife by committing $5 million over five years toward very worthy animal-related causes," said Jill Schnarr, vice president, Community Affairs at TELUS. "We believe that helping protect Canadian wildlife today is key to ensuring healthy, sustainable communities for all of us in the future, and we're giving Canadians the power to decide where this money goes through Good Deeds for Wild Things."

This funding is being distributed to each cause through our partners WWF, The Nature Conservancy of Canada and Tree Canada.


TELUS (TSX:T)(NYSE:TU) is Canada's fastest-growing national telecommunications company, with $11.8 billion of annual revenue and 13.5 million customer connections, including 8.0 million wireless subscribers, 3.2 million wireline network access lines, 1.45 million Internet subscribers and 888,000 TELUS TV customers. TELUS provides a wide range of communications products and services, including wireless, data, Internet protocol (IP), voice, television, entertainment and video, and is Canada's largest healthcare IT provider.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $350 million to charitable and not-for-profit organizations and volunteered 5.4 million hours of service to local communities since 2000. Created in 2005 by Executive Chairman Darren Entwistle, TELUS' 11 community boards across Canada have led the company's support of grassroots charities and will have contributed $47 million in support of 3,700 local charities organizations by the end of 2014, enriching the lives of more than two million Canadian children and youth. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

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