Microsoft Canada

Microsoft Canada

May 27, 2011 09:28 ET

Ten Finalists Named for DO or DIE: Who Will Survive?

Three of the 10 Survivalists Will Be Selected for a Ten Day Trip to a Foreign City Where They Will have to Survive Using Only the Power of Their Windows-Based PC

TORONTO, ONTARIO--(Marketwire - May 27, 2011) -

Editors Note: There are three photos and one video associated with this release.

Today Microsoft Canada announced the 10 finalists for DO or DIE (DOorDIE.ca), a new campaign that asks the question: could you survive with just your PC?

Of these 10 hopefuls, DO or DIE will choose three people to drop in three foreign cities with nothing but their wits, a Windows-based PC, and a Windows Phone 7. The lucky three will each choose one friend, and together they will have 10 days to find shelter, earn food and survive by creating, connecting and sharing with Windows and Windows Live services.

They will have no money, no suitcase and no security blanket, but they will have the support of their DO or DIE community, who can follow their adventures at http://DOorDIE.ca via daily wall posts, photos and videos.

The 10 finalists were selected from an open casting call looking for the most quick-witted, connected and street-smart Canadians. To make it to the top three, they must engage with the DO or DIE community to convince them they have what it takes to survive and earn their support.

The final three will be announced June 6th, 2011.

The Top Ten include:

Whitney Bragagnolo, Vancouver, BC

Dominic McDowell - Vancouver, BC

Josette Jorge - Vancouver, BC

Trevor Jones - Vancouver, BC

Jennifer Leung - Toronto, ON

Kira-Jade Roebuck - Sarnia, ON

Danielle Barker - Toronto, ON

Richard Veltri - Simcoe, ON

Alex Hugh - Markham, ON

Rodolphe Louis - Montreal, QC

Not one of the finalists? Not to worry, visitors to DOorDIE.ca can take an interactive quiz featuring exotic locales and lore. Completing the quiz will generate your survival score, which you can share with friends, whether you earn an F (your survival rate is about as likely as a Baby Chick on a Mechanical Bull) or an A (Cockroach in a Tank – you could survive anywhere on earth). There will be new content throughout the campaign with new challenges and games.

Supporting candidates also makes you eligible for a number of prizes, including a $500 prepaid VISA card, a Windows Phone 7, an Xbox 360, and more. See DOorDIE.ca for full contest details.

Think you have what it takes to survive? Take the test at www.DOorDie.ca.

Quotes:

  • "DO or DIE is an online and offline challenge that asks the question: can you survive? You can take the test at DOorDIE.ca today to see if you have what it takes, or check out our top 10 finalists and place your bet on who you think has the street-smarts and savvy to survive a foreign city with only a Windows-based PC."– Aaron Coldiron, Windows Consumer Lead, Microsoft Canada
  • "The concept of DO or DIE came from customer research that showed us 54 per cent of students say they would want their laptop if they were stranded on a deserted island. We thought it would be fun to take them up on the challenge, and see how they can survive with their Windows-based PC in all sorts of different situations."– Aaron Coldiron, Windows Consumer Lead, Microsoft Canada
  • Windows has one of the most diverse and broadest customer bases in the world, with over a billion people using Windows daily. These are people from all walks of life. People who see themselves are creators, connecters and explorers. We want to give that diversity a chance to shine and prove that Windows is the perfect complement for people who want to change the world. – Aaron Coldiron, Windows Consumer Lead, Microsoft Canada

About Microsoft Canada:

Established in 1985, Microsoft Canada Inc. is the Canadian subsidiary of Microsoft Corporation (Nasdaq "MSFT"), the worldwide leader in software, services and Internet technologies for personal and business computing. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Microsoft Canada is headquartered in Mississauga, Ontario with MSN.CA offices located in Toronto and eight regional offices across the country. The company supports local communities across Canada by creating innovative technology and partnerships that help people realize their full potential. For more information on Microsoft Canada, please visit www.microsoft.ca.

ADDITIONAL LINKS:

DOorDIE.ca

Windows.ca

Facebook.com/WindowsCanada

Twitter.com/Windows Canada

To view the photos associated with this release, please visit the following links:

http://www.marketwire.com/library/20110525-pic3do8a.jpg

http://www.marketwire.com/library/20110525-pic2do8m.jpg

http://www.marketwire.com/library/20110525-pic1do8.jpg

To view the video associated with this release, please visit the following link:

http://youtu.be/3_8EhA3s2kM

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