SOURCE: Teneros

March 22, 2010 07:00 ET

Teneros Introduces Social Sentry, Empowers Companies to Monitor Employees' Social Network Activity for the First Time

Granular, Real-Time Tracking Helps Eliminate Corporate Risks Related to Issues Such as Data Loss Prevention, Compliance, HR Issues and Brand Damage

PALM DESERT, CA--(Marketwire - March 22, 2010) -  DEMO 2010 -- Teneros™, Inc., a market leader in messaging solutions, today introduced Social Sentry, which for the first time empowers companies to monitor employee public activity on social networks such as Twitter and Facebook, helping to eliminate corporate risks related to compliance, leakage of sensitive information, HR issues, legal exposure and brand damage. In addition, because Social Sentry is a Software-as-a-Service offering, companies of all sizes can take advantage of a flexible, affordable and easy to deploy solution. 

Employees are spending an increasing amount of time on social networks services in the workplace. In fact, more than 70 percent of white collar workers have a Facebook account, with more than two thirds of them accessing Facebook during work hours. This increased activity in the workplace has caused major issues for companies. For instance, the Ministry of Defense had an employee leak military secrets on Facebook and Twitter. And companies such as Domino's Pizza and British Airways have suffered major brand damage due to derogatory comments made by employees on social networks.

Existing investments in compliance, data loss prevention and networking monitoring systems are not designed to track social network communication. These solutions can only monitor the corporate network traffic and hence are ill equipped to track social network services which can be accessed by employees from any device or network. And Web crawling software is unable to provide employee level monitoring, thereby offering enterprises no protection from the exponential, viral nature of a social networking threat.

Social Sentry was created to solve all of these problems. Social Sentry provides granular, real-time tracking and can identify and monitor employee public communication happening from any location, within the corporate network or public Internet. In addition, Social Sentry offers the ability to monitor select users or the entire employee base to eliminate corporate exposure related to communication.

"Companies have always had to worry about employees leaking critical information or making derogatory, potentially actionable, comments through email or other means. With social networking, the problem is exponentially worse since the worry is no longer about one email getting into the wrong hands, but rather one comment reaching thousands or tens of thousands in no time," said Michael Osterman, principal, Osterman Research. "Social Sentry allows employees and employers to reap the many benefits of social networking, while at the same time ensuring that sensitive information is protected and corporate reputations are preserved."

Social Sentry is a full-featured solution, which makes it simple to monitor employee social networking. Key features include:

  • Discovery: Leverages Teneros' unique "Social Tracking" technology to provide automatic detection of employee social network presence even if employees are using personal aliases for communication.

  • Monitoring: Provides automatic monitoring for historic and new employee social network activity and identifies potential risks related to inappropriate comments or content posted by employees.

  • Data Loss Prevention: Provides the ability to detect sensitive corporate information exposed accidentally or maliciously by employees.

  • Compliance: Enables tracking of employee interactions with customers, prospects and other external users on social networks; discovering risky employee customer communication through personal social network accounts as well as detecting customer data being exposed.

  • Archiving: Provides the ability to record the monitored communication and content. Communications can be recorded for a select set of employees based on risk assessment or for legal and compliance issues.

  • Reporting: Provides business intelligence by analyzing the employee social network content. It will provide usage reporting on a per employee basis or for a group of employees to identify worker productivity concerns. Content analysis will enable data mining on the key topics of discussion among employees as well as the ability to identify viral threats.

  • Enterprise Portal Provides centralized and secure access to the Social Sentry platform.

"Teneros has built its business around protecting companies' most mission-critical data, their email. Now, with Social Sentry, we are finding a solution to the perils that can come with one-to-many communication," said Manish Kalia, founder and vice president of marketing, Teneros. "We look forward to seeing how companies of all sizes use Social Sentry to protect their reputations and information in this age of viral, tell-all social networking."

Social Sentry will be available in April, with pricing to scale depending on needs. For more information, please visit www.teneros.com/socialsentry/socialsentry.asp.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/

About Teneros, Inc.
Founded in 2003, Teneros™ is dedicated to protecting a company's most valuable asset: its communication. The Mountain View, Calif.-based company is continually pioneering new technologies to deliver continuity, security, disaster recovery, compliance and information management services for mission-critical corporate messaging and communications infrastructure. To bring these services to business of all sizes, Teneros offers affordable, easy-to-deploy Software-as-a-Service solutions. Always-On assures 99.99%-99.999% uptime for Microsoft® Exchange, BlackBerry® and other critical messaging components, while Social Sentry can identify and monitor employee public communication on social networking sites. Funded by Advanced Equities Financial Corp., Goldman Sachs, New Enterprise Associates (NEA), Sevin Rosen Funds, and STAR Ventures, Teneros is an Advanced Infrastructure Solutions Microsoft Gold Partner and was the recipient of the 2007 Microsoft Partner of the Year Award, OEM Hardware Solutions, Device Manufacturing. Teneros was also a winner of the 2008 Red Herring 100 Award, was selected as CRN's 2008, 2007 and 2006 Emerging Tech Dynamo and was honored by AlwaysOn as an AO Global 250 company in 2008. For more information, please visit www.teneros.com.

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Contact Information

  • Media Contacts:
    Christina Del Villar
    Teneros, Inc.
    (650) 641-7490
    Email Contact

    Eileen Conway
    Scout PR
    (650) 245-9015
    Email Contact