NEW YORK, NY--(Marketwired - August 23, 2016) -
- Provides unprecedented access to corporate brand valuations and tracking research for 1,000 companies covered in the Corporate Branding Index®
- Correlates the impact of brand on stock price and market capitalization
- Empowers organizations to capitalize on the untapped value of their corporate brand by optimizing investments and guiding strategy
- Gives executives a data-driven platform for addressing crisis situations, corporate reputational risk, and communications management
Tenet Partners, a leading brand innovation firm, announced the release of its Brand Performance Dashboard. This on-demand platform provides companies and their agency partners with instant desktop access to valuable KPIs to measure the success of corporate branding initiatives. Tenet brand image, reputation and financial metrics provide important leading indicators to round out many of today's corporate balanced scorecards.
Completely transparent in approach and methodology, the Brand Performance Dashboard provides instant access to updated:
- Brand valuations
- Analysis of corporate brand contribution to market capitalization
- Trended quarterly data to benchmark the performance of companies' competitive strengths and opportunities for improving business results
- Insights on corporate reputation, reputation of management and investment potential
- Reporting and exportable data for use in broader business analytics and balanced scorecards
"Tenet Partners Brand Performance Dashboard is an innovative capability for executives and boards that must quantify and manage a company's most critical asset, its corporate brand," said Hampton Bridwell, CEO and Managing Partner at Tenet. "Executives are increasingly faced with how to report quarterly to boards and investors on the value of intangibles, including the brand, enhance annual strategy planning, and better inform investors on communication and marketing investments. The Brand Performance Dashboard empowers executives to respond quickly and efficiently with trusted, and reliable data that span over 22 years."
Leveraging a Rigorous Quantitative Methodology
With over 22 years of consistent brand image data for 1,000 companies, this leading-edge platform provides leaders with a comprehensive view of their corporate brand. Through continuous tracking each year, brand image and reputation data is captured through rigorous telephone interviews among 10,000 influential consumers and business decision makers. Using a unique blend of data analytics and strategic consulting, this new solution gives management unrivaled, real-time access and insight to transform their brand, traditionally treated as an intangible asset, into a company's foremost tangible asset -- one that can be measured, shaped and managed to deliver greater value.
Performance and Flexibility
The Brand Performance Dashboard is a highly flexible platform that can be customized specifically to measure a client's brand against its competitors and/or peers. Measured nationally in the US, the Dashboard can be further customized to include additional target audiences, image attributes and regional and global perspectives.
Revolutionizing Brand Value Creation
In combination with Tenet advisory services, including custom research, analytics, and brand strategy, companies can strengthen the performance of their corporate brand and create competitive advantage.
An Unprecedented Link Between Brand Performance and Financial Results
Underscoring the critical importance of Tenet CoreBrand Data, it is the underlying component in the BrandTransact Index® (BTW50). The BTW50 is the first brand-based Index combining brand value metrics with Wall Street analytics to create a rules-based methodology, identifying companies whose share value is not fully recognized in the US markets.
To learn more about the Tenet Brand Performance Dashboard and advisory services, please contact Steve Makadok to schedule a demonstration:
Partner, Strategic Business Relations
About Tenet Partners
Tenet Partners is a brand innovation firm that transforms organizations through a fusion of research, strategy, design and technology. Our mission is to help companies create brand value and unlock real-time solutions and possibilities in today's digital, customer-driven world. For more information, please visit www.tenetpartners.com.
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