LOS ANGELES, CA--(Marketwired - August 22, 2013) - TenTen Wilshire, fully furnished luxury apartments and office space, is proud to announce that one of its brightest young tenants has opened a popular new fashion boutique in the heart of downtown L.A.'s burgeoning style district. Known as Beautiful Ful, the trendy new shop takes its name from the line of clothing that Tomasa Calvo and partner Alejandro Rodriguez started in 2010. As Beautiful Ful continues to make a name for itself through its flagship retail location as well as through lucrative third-party partnerships and an e-commerce arm, TenTen Wilshire looks forward to attending to the needs of its promising proprietors.
Since its inception, Beautiful Ful has focused on providing innovative clothing and accessories for fashion-forward men. It offers several full clothing lines that feature bomber jackets, jeans, floral shirts, fatigue-style overcoats, easy-breathe fashion shirts, necklaces, parkas, army pants and more.
For their most recent collections, Calvo and Rodriguez drew inspiration from mid-20th revolutionaries like Che Guevara and Fidel Castro. The most popular items from their Spring 2013 lineup include a bomber jacket known as the "Che Bomber" and a heavier olive coat known as the "Fidel Jacket."
Like TenTen Wilshire luxury apartments, Beautiful Ful sets itself apart from the competition by focusing on high-quality materials and excellent customer service. With an expansive showroom, waiting area and fitting zone, the new boutique addresses every step of the selection process. Customers are invited to browse the store's selection while enjoying a drink and can expect to be assisted by knowledgeable staff members with a deep appreciation for men's fashion.
Beautiful Ful has already attracted the attention of fashion-conscious celebrities, designers and musicians. The company has also partnered with Threadcrawl and recently held a blockbuster sale at its retail location.
Beautiful Ful's downtown L.A. boutique can be found at 107 W. 5th Street in the heart of L.A.'s Historic Core district. The organization's entire catalog of seasonal and full-year offerings is also available at www.beautifulful.com.
Located in the heart of downtown Los Angeles, TenTen Wilshire is Southern California's premier lifestyle center for on-the-go entrepreneurs and professionals. In addition to its award-winning rooftop lounge, TenTen Wilshire offers a generous range of amenities and services. The conveniently located building enjoys on-demand access to local transportation arteries as well as the headquarters of the region's most successful companies. TenTen Wilshire's common areas include a private gym and health spa, an extensive pool and Jacuzzi complex, a billiard and ping-pong setup, and a private screening and performance room. Each luxurious residential suite features fully furnished living areas and work spaces, value-added items like rugs and hanging art, complimentary high-speed Internet and cable connections, and state-of-the-art kitchen and washroom appliances. In addition, TenTen Wilshire is renowned for modern office suites that feature business-grade data connections, sleek furnishings, receptionist services and on-site management.