SOURCE: Terra USA

Terra

May 24, 2010 13:06 ET

Terra Builds Cape Town Studio for 2010 Soccer World Championships

Terra Brings Coverage to Worldwide Audience From On-Site Terra Village; Famed Sports Journalist Keyvan Antonio Heydari Hosts English-Language Program

MIAMI, FL--(Marketwire - May 24, 2010) -  This June, Terra will descend upon Cape Town, South Africa, to bring the 2010 soccer world championships to its 60 million users in North and South America. Coverage will be broadcast on Terra from a state-of-the-art studio located in Terra Village, an on-site hub built by the digital media company and bilingual content producer for the occasion. Terra Village will also host daily activities, including viewing parties, for advertisers and other clients. 

Catering to U.S. Hispanic soccer fans, Terra will introduce an English-language program featuring highlights, recaps and interviews, in addition to its Spanish- and Portuguese-language shows. The show will be hosted by Keyvan Antonio Heydari, who has covered the last six soccer world championships for media including The New York Times, The Washington Post and NPR. Programming will take place from June 11 to June 25, 2010.

Additional coverage highlights will include:

  • Regular updates from over 15 FIFA-accredited editors from the United States, Mexico, Argentina and Brazil
  • Weekly video countdowns to the games, featuring interviews, recaps and predictions
  • A newsletter with all the latest soccer news
  • A fantasy game where fans become Coach Bob Bradley for the day to build the ultimate U.S. National Team, from the goalkeeper to the center forward

"Hispanics are known for their passion for soccer, and each year we strive to bring them one step closer to the action, on and off the field," said Angel Sepulveda, VP Programming, Terra USA. "With all-original programming, up-to-the-minute news and behind-the-scenes footage, the Terra Village brings the excitement directly to the fans."

About Terra
Terra (www.terra.com) is a global digital media company and bilingual content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region's leading Internet company, with 70 million unique visitors per month.

Contact Information

  • Media Contacts
    General Market Media Relations:
    Pamela Brown
    Email Contact
    646.695.7048

    Hispanic Market Media Relations:
    Lina Baena
    Email Contact
    305.447.4015

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