November 27, 2013 11:10 ET

terra20 Greens Black Friday With Local Vendor Showcase

OTTAWA, ONTARIO--(Marketwired - Nov. 27, 2013) - As Black Friday approaches, Ottawa-based retailer terra20-which strives to offer the healthiest and most sustainable consumer products available-is encouraging people to find ways to colour Black Friday, green.

WHO: terra20 is hosting several local vendors, including Precious Bloom, EcoTraction, Mrs. McGarrigles, and Green Beaver.

WHAT: These local vendors will be onsite at terra20 Pinecrest to meet people and share their products.

WHERE: terra20 Pinecrest- 2685 Iris Street, near Ikea (between Michael's and Sears Home.)

WHEN: Nov. 29, 2013, between 12PM - 4PM

WHY: "Many retailers are gearing up to offer Black Friday deals," says Bill Stewart, terra20 president. "But we thought, wouldn't there be value to exploring the ways that Black Friday could become a little more green?"

VISUALS: terra20 is the backdrop for a number of local vendors who will be interacting with customers and talking about their products. This will provide sharp contrast to other Black Friday stories.

terra20's tips for greening Black Friday:

1. Buy Canadian-made : There are many gems to be found, and great Canadian companies to support. terra20 has a Made in Canada icon to help people to identify Canadian-made goods.

2. Shop locally : This could mean shopping at locally owned retailers, or buying products made by local vendors or artisans. This way the item has a smaller shipping carbon footprint.

3. Choose sustainably made products : Consider the materials of the products that you're purchasing. Are they recycled? Recyclable? Is the product durable?

4. Consider the chemicals : Avoid buying a concoction of potentially harmful chemicals! Choose products that have a green certification, are artisanal, or are sold by retailers with qualifiable criteria for the products they sell.

5. Give to charity : Consider donating to a worthy charity in their name on Black Friday, or seek out a product company that donates a portion of proceeds to charity.

About terra20: A pioneer in green department store retailing, terra20 works closely with brand partners and guests to find the most environmentally sound products available. terra20's first two stores and head office are in Ottawa. The company plans to open additional stores across Canada in the near future and has an online store with more than 8,500 product offerings. For more information, visit www.terra20.com.

Contact Information