TerraCycle Canada

TerraCycle Canada
Great Canadian Shoreline Cleanup

Great Canadian Shoreline Cleanup

September 06, 2012 11:00 ET

TerraCycle Canada and Great Canadian Shoreline Cleanup Forge A New Alliance to Reduce Cigarette Waste, the Most Collected Shoreline Litter

VANCOUVER, BRITISH COLUMBIA and TORONTO, ONTARIO--(Marketwire - Sept. 6, 2012) - TerraCycle Canada and the Great Canadian Shoreline Cleanup announce a new partnership to clean up Canada's shorelines and reduce cigarette waste - the most collected litter item during last year's Shoreline Cleanup. The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, takes place from Sept. 15-23, and is a national direct action conservation initiative of the Vancouver Aquarium and WWF. Site coordinators and participants can register at www.ShorelineCleanup.ca.

Thanks to TerraCycle Canada's Cigarette Waste Brigade® program, used cigarette butts (as well as cigarette foil and plastic packaging waste) collected during this year's Shoreline Cleanup will be diverted from landfills for the first time. Cigarette butts are non-biodegradable and do not break down. The program will enable this pervasive waste item to be easily recyclable.

"We are excited to partner with the Great Canadian Shoreline Cleanup for this fall's cleanup event. Given that 351,238 cigarette filters were collected during last year's cleanup, making it the number one item recovered on Canada's shorelines, the recent launch of our free cigarette waste collection and recycling program is both timely and much needed," says Nina Purewal, TerraCycle Canada general manager.

Site coordinators managing cleanups as part of this fall's Shoreline Cleanup will now have the opportunity to collect cigarette litter and send the waste to TerraCycle and earn fundraising dollars. The waste will be recycled into plastic pallets (also known as skids) for industrial use. Creating pallets from recycled cigarette waste will not only reduce the amount of litter, but will also reduce the need to use wood or virgin plastic to make commonly used industrial pallets. The organic parts of the waste - the paper and remaining tobacco - will be composted.

"The Great Canadian Shoreline Cleanup has always been committed to diverting as much shoreline litter as possible from landfills, and now this partnership with TerraCycle Canada will enable us to improve our efforts to achieve this goal," says Jill Dwyer, manager of the Great Canadian Shoreline Cleanup. "With a common goal of conservation between the two organizations, this collaboration makes perfect sense."

TerraCycle Canada currently offers 19 waste-collection programs. To date, more than 800,000 Canadians have signed up and diverted more than 5,700,000 units of waste from landfill and donated more than $110,000 to their schools or charities. For more information and to sign up, visit www.terracycle.ca.

The Great Canadian Shoreline Cleanup is in need of volunteers to support its efforts in reducing cigarette waste and help clean up shorelines in local communities by registering as a site coordinator or participant in this year's Shoreline Cleanup at www.ShorelineCleanup.ca.


TerraCycle, Inc. is the world leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle Canada works with more than 20 major brands like Mr. Christie's, Nestlé, Sally's, Kool-Aid, Huggies, Schneiders, Garnier, Sharpie® and Expo® to collect used packaging and products that would otherwise be destined for landfills. It repurposes the waste into new materials, and products. The waste is collected through TerraCycle's Brigade® programs, which pay individuals and groups for every piece of waste they collect and return. The money they earn can be used for fundraising. To learn more, visit www.terracycle.ca.

The Great Canadian Shoreline Cleanup

The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is one of the largest direct action conservation programs in Canada. A conservation initiative of the Vancouver Aquarium and WWF, the Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups. www.ShorelineCleanup.ca

Vancouver Aquarium

The Vancouver Aquarium is a non-profit society dedicated to the conservation of aquatic life. www.vanaqua.org


WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca

Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. www.loblaw.ca

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