The Terry Fox Foundation

The Terry Fox Foundation

August 31, 2005 10:32 ET

Terry Fox Foundation unveils Terry Fox Limited Edition Replica Shoe

All Profits from Sales Donated to Cancer Research Attention: Business/Financial Editor, Lifestyle Editor, News Editor, Photo Editor, Sports Editor TORONTO, ON--(CCNMatthews - Aug. 31, 2005) - The Terry Fox Foundation today announced a significant fundraising initiative of a limited edition Terry Fox running shoe worn by Terry Fox 25 years ago as he ran across the country in pursuit of his dream to find a cure for cancer. Over $500,000 of profits from sales of The 25th Anniversary Terry Fox Limited Edition Replica Shoe and a commemorative shoe tag will be donated to cancer research by adidas-Salomon Canada Limited and The Forzani Group in support of the Terry Fox Foundation. Considered a collector's item, while keeping the Terry Fox legacy alive, the Orion TF will be available beginning September 1 only at Sport Chek.

"It's our mandate to perpetuate Terry's legacy by raising funds in his name to eliminate cancer," said Darrell Fox, Terry's brother and National Director of the Foundation. "The reproduction of the very shoe Terry wore during his cross-Canada Marathon of Hope will greatly enhance our fundraising efforts while reminding Canadians of his noble dream to end the suffering that cancer causes."

The Terry Fox Limited Edition Replica Shoe is called the Orion TF and is true to the 1979 model that Terry ran in for 26 miles (42 kilometres) a day, for 143 days straight. On April 12, 1980 he set out to fight the cancer that took one of his legs. His goal was to cover the country from east to west. But on September 1, his journey ended prematurely in Thunder Bay, ON. His run may have ended after 3,339 miles (5,565 kilometres), but his memory and mission lives on each year as millions of Canadians support Terry Fox Runs across the country and around the world.

"It's a privilege for adidas to pay homage to a great Canadian whose strength and courage inspired a nation to help find a cure for cancer," said Jim Gabel, President, adidas-Salomon Canada Limited. "Terry Fox believed impossible is nothing and we are so extremely proud to support his vision today."

To help raise funds for cancer research, 6,500 pairs of the iconic indigo blue shoes -- with a map of the Marathon of Hope on the sole liner -- will go on sale for $100 in men's sizes 6-13. Profits from the sale of The Terry Fox Limited Edition Shoe will be augmented by The Forzani Group Foundation which will contribute an additional $10 for every shoe sold at 120 Sport Chek stores.

"It's wonderful for us and all Canadians to have the opportunity to help make Terry's dream a reality," said John Forzani, Chairman, Forzani Group. "On this silver anniversary, we want to encourage Canadians more than ever to participate in the Marathon of Hope on September 18."

Along with The Terry Fox Limited Edition Replica Shoe, the Terry Fox Foundation with financial support from adidas-Salomon Canada Limited will produce a 25th anniversary commemorative shoe tag. The 4 million double-sided tags will feature the words, "This shoe ran in the 25th Terry Fox Run" on one side and an image of the Orion TF on the other. The Terry Fox Foundation will distribute the tags to millions of children from over 9,000 schools across the country participating in the Terry Fox National School Run Day on September 16, 2005, anticipated to be the largest participatory event in Canadian history. The tags will also be sold for $1 through the Foundations website (www.terryfoxrun.org) and available at Sport Chek locations on September 8 with all profits going to the Foundation.

In celebration of the 25th Anniversary of the Marathon of Hope, the adidas Orion TF is one of seven commemorative initiatives to help realize the Foundation's wish to replicate Terry's request for $1 from every Canadian, or over $30 million, in this anniversary year. In early 2005, the Terry Fox Foundation approved the proposal by adidas-Salomon Canada Limited to create the Orion TF, providing no profits were made by those involved and a detailed statement was produced accounting for every shoe produced.

The first Terry Fox Run for Cancer Research was organized in 1981 in conjunction with the Canadian Cancer Society. In 1988, the Terry Fox Foundation became an independent trust and has continued to pursue Terry's dream of finding a cure for cancer. To date, the Terry Fox Foundation has raised over $360 million dollars for cancer research. This year, the Terry Fox Run for cancer research will take place on September 18th across Canada and in over 50 countries around the world. Visit www.terryfoxrun.org for more information on the September 18th National Terry Fox Run or to make a pledge to the Terry Fox Foundation in efforts to help put an end to cancer.

Editors Note: Photos for this release will be available on the CP picture wire via PR Direct.
/For further information: Megan Spoore, (416) 586-0180; mspoore@national.ca/ IN: RETAIL, SOCIAL, SPORTS

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