LONDON, UNITED KINGDOM--(Marketwire - June 10, 2010) - Tesco Mobile has beaten the traditional mobile networks to the coveted spot of number one Pay as you go mobile network for customer satisfaction, according to the J.D. Power and Associates 2010 UK Mobile Telephone Customer Satisfaction Study.
The authoritative industry study measures customer satisfaction with Pay as you go and contract plans among the leading UK mobile network providers.
Tesco Mobile scored particularly high scores for call quality and coverage, cost, handsets and customer service.
The study highlighted that usefulness of incentives and rewards offered is the most important aspect of offerings and promotions and is a key opportunity for networks such as Tesco Mobile to differentiate themselves and elevate mobile customer satisfaction.
The J.D. Power and Associates study backs up other industry polls that also show Tesco Mobile leading the market. CFI Group has ranked Tesco Mobile as number one for overall customer satisfaction for the previous 14 consecutive quarters and the Which? Magazine awarded Tesco Mobile Pay as you go a Best buy award in May 2010.
Lance Batchelor, Chief Executive Officer for Tesco Mobile and Tesco Telecoms said, "Tesco Mobile is all about great value and exemplary customer service, so it's great news to have such a powerful endorsement to show we're getting it right for customers."
The J.D. Power and Associates 2010 UK Mobile Telephone Customer Satisfaction StudySM is based on responses from 3,300 Pay as you go and contract mobile phone customers throughout the UK. The study was fielded in March and April 2010.
For further information on Tesco Mobile please get in touch via the website at http://phone-shop.tesco.com/contact-us.aspx.
Notes to Editors:
About Tesco Mobile:
Tesco Mobile is a 50:50 joint venture between Tesco and O2. The company sells exclusively Tesco Mobile branded services in Tesco stores, online and through Tesco Direct, across the UK using O2's technology and network.
Tesco Phone Shop recently added the iPhone to its range of mobile phones. The popularity of the iPhone makes this a great addition as Tesco continue to provide the best mobile handsets to their customers.
The network gives its customers value, simplicity and choice, offering them award winning, simple, great value Pay as you go and Pay monthly tariffs with rewards such as free credit and Clubcard points.
About J.D. Power and Associates
The European headquarters of J.D. Power and Associates is located in Guildford, UK. With world headquarters in Westlake Village, California, U.S.A., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries.
Additional information is available at http://www.mcgraw-hill.com.