Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)
Automobile Journalists Association of Canada (AJAC)

Automobile Journalists Association of Canada (AJAC)
Totem Communications Group Inc.

Totem Communications Group Inc.

November 14, 2011 06:30 ET

Test Drive Digital Magazine Gathers Best New-Car Information in One Place

OTTAWA, ONTARIO--(Marketwire - Nov. 14, 2011) - Real car advice for people who drive real cars – that's the core of Test Drive, an exciting new digital magazine launched today by the Canadian Automobile Association (CAA) and the Automobile Journalists Association of Canada (AJAC), and produced by Totem Communications Group.

Test Drive provides unbiased information on many of the new cars, trucks and SUVs available for sale in Canada. In addition to reviews of nearly 50 vehicles, Test Drive features information on safety, green driving, and automotive design and technology. It also showcases AJAC's Canadian Car of the Year Award candidates.

"When Canadians are researching new vehicles, they need information they can trust," says Paul Ferriss, editor of Test Drive and CAA Magazine. "Thanks to the work of AJAC journalists, they can now find that valuable information in the pages of Test Drive."

Every year, AJAC members test and review new vehicles in a rigorous, unbiased process that results in one vehicle being named the Canadian Car of the Year (CCOTY). Thanks to Test Drive, Canadian new car buyers can now have all that vehicle information in one place.

"AJAC is very excited about the online release of Test Drive magazine," said Clare Dear, AJAC President. "These impartial results will help Canadians looking to purchase a new vehicle make informed decisions about which product best suits their individual needs, making it a valuable resource for consumers."

"CAA is all about delivering the best, balanced information to our members on issues they care about, and Test Drive is a great example of that," said Jeff Walker, CAA Vice President of Public Affairs.

To download your digital copy of Test Drive magazine, go to www.testdrivemagazine.ca and be sure to follow Test Drive on Facebook.

About AJAC

AJAC is an association of professional writers, publishers and photographers whose focus is the automobile and the automotive industry. AJAC, a not-for-profit professional organization incorporated in 1981, was established to encourage unity among journalists who specialize in reporting on the automobile. AJAC manages the annual Canadian Car of the Year awards program.

About Totem

Totem creates branded content and custom-media programs by combining best-in-class journalism and marketing talent to build meaningful customer relationships and drive clients' business objectives. Totem has offices in Toronto and New York and is part of Transcontinental Inc.'s Media Sector. Totem's North American client roster includes Procter & Gamble, The Home Depot, Canadian Automobile Association (CAA), Sobeys, Groupe Aeroplan, GEICO, Acura and more. Totem has won more than 170 national and international awards. For more information about Totem and to view its portfolio, please visit www.totembrandstories.com

About Transcontinental

Transcontinental creates marketing products and services that allow businesses to attract, reach and retain their target customers. The Corporation is the largest printer in Canada and the fourth-largest in North America. As the leading publisher of consumer magazines and French-language educational resources, and of community newspapers in Quebec and the Atlantic provinces, it is also one of Canada's top media groups. Transcontinental is also the leading door-to-door distributor of advertising material in Canada through its celebrated Publisac network in Quebec and Targeo in the rest of Canada. Thanks to a wide digital network of more than 1,000 websites, the company reaches over 11.3 million unique visitors per month in Canada. Transcontinental also offers interactive marketing products and services that use new communication platforms supported by marketing strategy and planning services, database analytics, premedia, e-flyers, email marketing, custom communications and mobile solutions.

About CAA

CAA is a federation of nine Clubs providing more than 5.6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its Members, including road safety, the environment, mobility, infrastructure and consumer protection.

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